Product Manager Job Description
Find a Product Manager who defines strategy, prioritises the roadmap and coordinates delivery across design, engineering and commercial teams to grow your product.
What does a Product Manager professional do?
Leads product strategy and delivery: sets priorities, defines requirements, measures outcomes and works across teams to ship value to customers.
Product Manager job description template
Use this employer-ready example as a starting point, then replace the placeholders and adjust the content so it accurately reflects your vacancy.
Product Manager
About the role
[Company name] is looking for an experienced Product Manager to own and drive one of our core product areas. Based in [Location] (hybrid/remote options where applicable), you will set the product roadmap, define requirements, work with engineering and design on delivery, and measure performance against business metrics. This is a [Full-time/Part-time/Contract] role offering [Salary or salary band] and [benefits placeholder].
Key responsibilities
- Define and maintain the product roadmap in collaboration with stakeholders and leadership.
- Translate strategy into clear, prioritised requirements and success metrics.
- Work closely with engineering and design teams to scope, plan and deliver features.
- Use qualitative and quantitative research to validate hypotheses and inform decisions.
- Monitor product performance (KPIs, user engagement, retention) and iterate accordingly.
- Manage stakeholder communication and align cross-functional teams on priorities.
- Coordinate product releases and support go-to-market activity with commercial teams.
- Identify key user problems and drive continuous improvement through user feedback and analytics.
Essential skills and experience
- Proven experience as a Product Manager or in a closely related role owning a product or major feature area.
- Ability to define requirements, write clear user stories and set measurable success criteria.
- Strong stakeholder management and communication skills with cross-functional teams.
- Data-informed decision making: comfortable with basic metrics, A/B testing concepts and analytics outputs.
- Experience managing a product roadmap and prioritising trade-offs.
Desirable
- Experience with agile delivery frameworks (Scrum, Kanban) and working with engineering teams.
- Familiarity with user research and UX principles.
- Knowledge of analytics tools (e.g. product analytics, event tracking) and A/B testing platforms.
- Background in the same sector or on similar product types (B2B SaaS, marketplace, consumer app).
- Technical understanding or prior experience working with technical teams (for technical product roles).
What we offer
- [Pension scheme placeholder]
- [Annual leave placeholder]
- [Private healthcare or health allowance placeholder]
- [Flexible working / hybrid policy placeholder]
- [Training and development budget placeholder]
- [Performance-related bonus or equity placeholder]
How to apply
Apply with your CV and any additional information requested. Make the interview process, closing date and any assessment stages clear where known.
Use this as a starting point rather than a final advert. The strongest version will reflect the real role, salary, location, systems, responsibilities, benefits and working arrangements.
What is a Product Manager role?
A Product Manager sets a product's direction and works across design, engineering and commercial teams to turn customer needs into delivered features. They balance user research, business goals and technical constraints to prioritise work on the roadmap, define success metrics and measure performance. The role spans strategy, planning and execution, with a strong focus on outcomes and continuous improvement.
Core activities
Roadmap planning, requirement writing, stakeholder alignment, release coordination and performance analysis.
Who they work with
Cross-functional teams: engineering, design/UX, data, marketing and commercial stakeholders.
Key outcomes
Delivered features that meet customer needs, improved metrics (engagement, retention, revenue) and reduced time-to-value.
Typical Product Manager responsibilities
Responsibilities should reflect the real scope of the vacancy rather than every task someone in this profession might ever complete.
Define
Define and maintain the product roadmap in collaboration with stakeholders and leadership.
Translate strategy into clear
Translate strategy into clear, prioritised requirements and success metrics.
Work closely with engineering
Work closely with engineering and design teams to scope, plan and deliver features.
Use qualitative
Use qualitative and quantitative research to validate hypotheses and inform decisions.
Monitor product performance (KPIs
Monitor product performance (KPIs, user engagement, retention) and iterate accordingly.
Manage stakeholder communication
Manage stakeholder communication and align cross-functional teams on priorities.
Coordinate product releases
Coordinate product releases and support go-to-market activity with commercial teams.
Identify key user problems
Identify key user problems and drive continuous improvement through user feedback and analytics.
Product Manager skills and experience to look for
Keep the essential list focused on what the person really needs to perform the role. Move useful-but-trainable experience into desirable criteria.
Usually worth prioritising
- Proven experience as a Product Manager or in a closely related role owning a product or major feature area.
- Ability to define requirements, write clear user stories and set measurable success criteria.
- Strong stakeholder management and communication skills with cross-functional teams.
- Data-informed decision making: comfortable with basic metrics, A/B testing concepts and analytics outputs.
- Experience managing a product roadmap and prioritising trade-offs.
Useful where relevant
- Experience with agile delivery frameworks (Scrum, Kanban) and working with engineering teams.
- Familiarity with user research and UX principles.
- Knowledge of analytics tools (e.g. product analytics, event tracking) and A/B testing platforms.
- Background in the same sector or on similar product types (B2B SaaS, marketplace, consumer app).
- Technical understanding or prior experience working with technical teams (for technical product roles).
See our guide to what to include in a job advert before publishing.
How to write a Product Manager job advert
Small role-specific details can make the advert much easier for suitable candidates to assess.
Be explicit about product scope
State which product, platform or user segment the role will own so candidates understand the technical and business context.
Describe decision authority
Clarify whether the PM will own prioritisation, hire team members, or need C-suite sign-off for major changes.
List measurable outcomes
Give examples of KPIs they will be accountable for (e.g. activation, retention, revenue) rather than vague goals.
Outline team and process
Say who they will report to, the size of the team they will work with, and the delivery approach (e.g. Scrum, Kanban).
Product Manager salary considerations
Product Manager pay varies widely. Rather than a single market number, employers should consider the factors below when setting a salary or band for this role.
depending on experience
- Use a genuine range
- Separate variable pay
- Avoid “competitive” alone
- Match salary to seniority
What Product Manager candidates will want to know
Practical details can influence whether a suitable candidate applies, even when the title and salary are attractive.
What is the product scope and user base?
Candidates want to know which product area, platforms and customer segments they will own to assess fit and relevance.
Who will I report to and what is the team structure?
Applicants need clarity on reporting lines, direct reports and key stakeholders they will work with day-to-day.
What decision-making authority will the role have?
Senior candidates especially will want to know their autonomy over roadmap, hiring and budget.
Which metrics will I be measured against?
Listing primary KPIs helps candidates understand expectations and whether they can demonstrably impact those metrics.
What is the working model and flexibility?
Clarify remote/hybrid/office days and any flexible working policies relevant to candidates' lifestyle choices.
Is the compensation package salary only, or does it include bonus/equity?
Transparent information on total reward helps candidates compare offers and decide to apply.
Where to post a Product Manager job
Product Manager roles attract candidates from a range of backgrounds, so use a mix of channels. Post on general UK job boards and specialist tech/product job sites, include LinkedIn to reach passive talent, and consider product communities, meetups or professional networks for senior hires. If the role is sector-specific (e.g. fintech, healthtech), add niche boards and relevant online communities where practitioners gather.
Product Manager job description FAQs
Do product managers need a technical background?
Not always. Many PMs come from business, design or analytics backgrounds. Technical knowledge is helpful for technical products but practical experience working with engineering and the ability to translate requirements is usually sufficient.
How should I decide between hiring a general PM or a specialised PM?
Base the choice on product complexity and stage. Specialist PMs (growth, technical, platform) suit focused problems; generalist PMs are better for broader ownership or smaller teams.
Should I list specific tools or technologies in the advert?
List tools only if proficiency is important for day-to-day work. Otherwise focus on outcomes, responsibilities and the types of analytics or processes candidates will use.
Can I consider applicants without the title 'Product Manager'?
Yes. Candidates from adjacent roles (project management, UX, data, B2B sales) may have transferable skills. Assess experience owning outcomes rather than job title alone.
How long does a typical hiring process take for a PM?
Timelines vary, but expect 4–8 weeks for a thorough process including CV screening, two-to-three interview stages, a practical exercise or case study, and final references or offer stage.
Ready to publish your Product Manager role?
Use this template to craft a clear advert, set realistic expectations and choose channels that reach the product community. When you’re ready, invite applicants with a concise application process and clear information on scope and compensation.
