Job Advert Template
Use this free job advert template to create a clear, candidate-friendly vacancy that is structured for leading job boards and gives applicants the information they need before applying.
What is a good job advert template?
A good job advert template should include a clear job title, salary, location, working arrangements, a short introduction, key responsibilities, essential requirements, benefits and a simple explanation of how to apply. It should be written for candidates rather than copied directly from an internal job description.
Why use this job advert template?
The structure is designed around the information candidates typically need when deciding whether a vacancy is relevant and suitable for them.
Optimised for leading job boards
Use a clear structure that works well when advertising vacancies across major recruitment platforms.
Designed for candidate conversion
Give applicants the important information quickly so they can understand the role, assess suitability and decide whether to apply.
Built around recruitment best practice
The template reflects the information employers regularly need when advertising vacancies and reviewing candidate response.
What should a job advert include?
A complete job advert should answer the main questions a potential candidate has before they decide to apply.
Use a recognisable title candidates are likely to search for.
Include a salary or realistic salary range wherever possible.
Explain where the role is based and any remote or hybrid arrangements.
Give candidates a concise reason to keep reading.
Explain what the successful candidate will actually be doing.
Focus on the skills and experience genuinely required.
Explain what the candidate receives beyond their salary.
Finish with a clear and simple next step.
Job Advert Template
Replace the bracketed information with the details of your vacancy. You can shorten, expand or reorder individual sections depending on the role.
- Use the title candidates would search for.
- Add a salary wherever possible.
- Separate essential from desirable requirements.
- Write directly to the candidate.
- Keep paragraphs and bullet points easy to scan.
[Job Title]
Location: [Location / Remote / Hybrid]
Salary: [£XX,XXX – £XX,XXX]
Job Type: [Permanent / Temporary / Contract / Part-Time]
About the role
[Company name] is looking for a [Job Title] to join our [team / department] in [location].
This is an opportunity to [briefly explain the purpose of the role, why it is interesting and what the successful candidate will contribute].
What you'll be doing
- [Key responsibility or outcome]
- [Key responsibility or outcome]
- [Key responsibility or outcome]
- [Key responsibility or outcome]
- [Key responsibility or outcome]
What we're looking for
- [Essential skill or experience]
- [Essential skill or experience]
- [Essential qualification, if genuinely required]
- [Relevant communication / technical / commercial skill]
- [Desirable experience, clearly marked if not essential]
What's on offer
- Salary of [£XX,XXX – £XX,XXX]
- [Bonus / commission / overtime]
- [Holiday entitlement]
- [Pension]
- [Hybrid / flexible working]
- [Training / progression opportunity]
- [Other relevant benefits]
How to apply
If you're interested in this [Job Title] opportunity and believe your experience matches what we're looking for, apply today with your CV.
[Optional: Add closing date, application questions or further instructions.]
Turn your job details into a complete advert with AI
Enter the role information and let Career Poster's AI Job Advert Generator create a structured candidate-facing job advert for you.
Job advert examples
The same basic structure can be adapted across very different roles and sectors.
Account Manager
We're looking for an experienced Account Manager to develop existing client relationships and identify new commercial opportunities.
Key responsibilities- Manage a portfolio of customer accounts
- Build long-term client relationships
- Identify upselling opportunities
- Previous account management experience
- Strong communication skills
- Commercial and customer-focused approach
IT Support Engineer
Join our IT team and provide first and second-line technical support across desktop, hardware, software and Microsoft environments.
Key responsibilities- Resolve user support tickets
- Diagnose hardware and software issues
- Support Microsoft 365 users
- Previous IT support experience
- Windows and Microsoft 365 knowledge
- Strong troubleshooting skills
Electrician
We're recruiting a qualified Electrician to complete installation, maintenance and fault-finding work across commercial sites.
Key responsibilities- Complete electrical installations
- Carry out testing and fault finding
- Maintain accurate job records
- Relevant electrical qualification
- Practical installation experience
- Full UK driving licence
Want to see more job advert and job description examples?
Explore 300+ role-specific job description templates covering popular jobs across sales, IT, engineering, construction, finance, healthcare and more.
Browse 300+ TemplatesWrite and review job adverts using AI
Start from scratch or check an advert you've already written.
Generate a Job Advert with AI
Enter the key information about your vacancy and create a structured job advert without starting from a blank page.
- Structured advert copy
- Candidate-focused wording
- Role-specific content
- Ready to edit and publish
Review a Job Advert with AI
Check an existing advert for clarity, candidate appeal, structure, missing information and common recruitment advertising issues.
- Check clarity
- Review job title
- Identify missing details
- Improve candidate appeal
Ready to advertise your job?
Once the advert is ready, choose whether you want guidance on publishing it yourself or multi-job-board advertising support.
Learn how to advertise a job online
Understand how to prepare your vacancy, choose job boards, publish the advert and manage candidate response.
Read the GuideAdvertise across multiple job boards
Reach candidates across leading recruitment platforms with applicant tracking, recruitment tools and support included.
View Job AdvertisingTop tips for creating a better job advert
The template gives you the structure. These steps help improve the content you put inside it.
Use the right job title
Choose a title candidates recognise and are likely to search for.
Job title guide 02Include the salary
Give candidates enough information to decide whether the opportunity fits.
Salary guide 03Include the right information
Cover responsibilities, requirements, benefits, location and next steps.
What to include 04Make the advert attractive
Review the candidate proposition if you're not receiving enough relevant applications.
Improve response 05Choose the right job boards
Advert quality matters, but candidates still need to see the vacancy.
Job board guide 06Avoid common mistakes
Check for unclear requirements, missing information and unnecessary barriers.
Common mistakesIs a job advert the same as a job description?
A job description is an excellent starting point, but copying it directly into a job board can produce an advert that feels internal, lengthy or overly focused on requirements.
Defines the role
- Responsibilities
- Reporting structure
- Required experience
- Qualifications
- Internal role information
Sells the opportunity
- Candidate-friendly title
- Salary and location
- Role highlights
- Benefits and progression
- Clear application CTA
Need the underlying role description first? Browse our job description templates
Job advert checklist
Run through these checks before sending your vacancy to the job boards.
Job advert template FAQs
What is a job advert template?
A job advert template provides a reusable structure for advertising a vacancy. It normally includes sections for the job title, salary, location, role summary, responsibilities, candidate requirements, benefits and application instructions.
Can I copy this job advert template?
Yes. The Career Poster job advert template is free to copy and adapt for your own vacancies. Replace the bracketed sections with information specific to your organisation and role.
How long should a job advert be?
There is no single ideal word count. The advert should be long enough to explain the role, requirements, salary, location and benefits without including unnecessary internal detail. Clear formatting and useful information matter more than hitting a specific length.
Should a job advert include salary?
Including a salary or realistic salary range gives candidates important information before they apply and can reduce applications from people whose expectations are significantly different from the employer's budget.
Should I include the company name in a job advert?
Usually, yes, where the campaign is employer-branded. Showing the company name helps candidates understand who is recruiting and allows them to research the organisation before applying. Anonymous or agency-branded advertising can be appropriate for confidential vacancies.
What is the best format for a job advert?
A useful format is job title, salary and location first, followed by a short introduction, key responsibilities, essential requirements, benefits and a clear call to apply. Headings and bullet points make the advert easier for candidates to scan.
Can I use the same job advert on different job boards?
Generally, yes. The core advert can be distributed across several recruitment platforms, although individual job boards may have different formatting, character limits, fields or advertising requirements.
How do I make a job advert more attractive to candidates?
Use a clear title, publish the salary, explain why the role is worth considering, focus on realistic requirements, highlight relevant benefits and keep the application process straightforward.
Can AI write a job advert for me?
Yes. AI can turn structured information about a vacancy into a draft job advert. Career Poster's AI Job Advert Generator is designed specifically for creating recruitment advertising copy that employers can review and edit.
Can AI review an existing job advert?
Yes. AI can help check an advert for clarity, structure, missing information and candidate-facing language. Final responsibility for the vacancy and its requirements should remain with the employer.
What's the difference between a job advert and a job description?
A job description defines the role and its responsibilities. A job advert uses that information to present the opportunity to potential candidates and encourage suitable people to apply.
Where can I advertise my completed job advert?
Employers can advertise directly on individual job boards or use a multi-job-board advertising provider. Career Poster offers job advertising packages designed to distribute vacancies across multiple recruitment platforms from one campaign.
