Telesales Executive Job Description
Find target-driven telesales talent to grow revenue through outbound calling, lead qualification and appointment setting. This template helps you describe the role, set realistic requirements and attract candidates experienced in phone-based selling.
What does a Telesales Executive professional do?
A Telesales Executive wins new customers and appointments by making outbound telephone calls, qualifying prospects and progressing leads through the sales pipeline.
Telesales Executive job description template
Use this employer-ready example as a starting point, then replace the placeholders and adjust the content so it accurately reflects your vacancy.
Telesales Executive
About the role
[Insert Company Name] is recruiting a Telesales Executive to generate new business via outbound calls and follow-ups. You will make high-volume calls, qualify prospects, book appointments and keep accurate records in the CRM. The role is target-driven and suits candidates who are resilient, persuasive and comfortable working to daily KPIs. [Insert Company Name] offers [competitive basic salary] plus commission,
.Key responsibilities
- Make outbound calls to prospects to generate and qualify new sales opportunities.
- Use a CRM to log activity, update lead status and schedule follow-ups.
- Qualify leads against agreed criteria and pass sales-ready prospects to field or account teams.
- Book appointments and demos for field sales or account managers.
- Handle objections, negotiate where appropriate and close simple telesales orders.
- Work to daily and weekly targets (call volumes, conversion rates, revenue or appointments).
- Provide regular feedback to marketing on lead quality and messaging effectiveness.
- Maintain up-to-date product and pricing knowledge and accurately record outcomes.
Essential skills and experience
- Proven experience in outbound telesales or phone-based B2B/B2C sales.
- Strong verbal communication and active listening skills.
- Comfortable working to targets and measurable KPIs.
- Familiarity with CRM systems and basic digital tools (email, spreadsheets).
- Resilience, persistence and the ability to handle rejection professionally.
- Right to work in the UK and willingness to work agreed shift pattern.
Desirable
- Experience selling to businesses (B2B) or within the same industry sector.
- Formal sales training or certifications (phone-selling, objection handling, negotiation).
- Experience using specific CRMs or dialler software.
- Previous success with appointment setting or closing over the phone.
- Multilingual skills relevant to your target market.
What we offer
- [Competitive base salary + commission structure]
- [Pension scheme]
- [Paid annual leave]
- [Performance bonuses or commission incentives]
- [Training and career progression opportunities]
- [Hybrid or remote-working options where available]
How to apply
Apply with your CV and any additional information requested. Make the interview process, closing date and any assessment stages clear where known.
Use this as a starting point rather than a final advert. The strongest version will reflect the real role, salary, location, systems, responsibilities, benefits and working arrangements.
What is a Telesales Executive role?
Telesales Executives focus on outbound telephone selling and lead development. They contact prospects, qualify interest, handle objections and either close straightforward sales or arrange handovers to field or account teams. The role relies on consistent activity, accurate CRM records and adherence to UK telemarketing and data-protection regulations.
Outbound calling
High-volume, structured calling to generate leads, qualify prospects and book appointments.
Targets & KPIs
Work measured by call activity, conversion rates, appointments and revenue or pipeline value.
CRM & data
Consistent use of CRM for activity logging, follow-ups and accurate reporting is essential.
Collaboration
Close liaison with marketing, field sales and customer service to improve lead quality and handovers.
Typical Telesales Executive responsibilities
Responsibilities should reflect the real scope of the vacancy rather than every task someone in this profession might ever complete.
Make outbound calls
Make outbound calls to prospects to generate and qualify new sales opportunities.
Use a CRM
Use a CRM to log activity, update lead status and schedule follow-ups.
Qualify leads against agreed criteria
Qualify leads against agreed criteria and pass sales-ready prospects to field or account teams.
Book appointments
Book appointments and demos for field sales or account managers.
Handle objections
Handle objections, negotiate where appropriate and close simple telesales orders.
Work to daily
Work to daily and weekly targets (call volumes, conversion rates, revenue or appointments).
Provide regular feedback
Provide regular feedback to marketing on lead quality and messaging effectiveness.
Maintain up-to-date product
Maintain up-to-date product and pricing knowledge and accurately record outcomes.
Telesales Executive skills and experience to look for
Keep the essential list focused on what the person really needs to perform the role. Move useful-but-trainable experience into desirable criteria.
Usually worth prioritising
- Proven experience in outbound telesales or phone-based B2B/B2C sales.
- Strong verbal communication and active listening skills.
- Comfortable working to targets and measurable KPIs.
- Familiarity with CRM systems and basic digital tools (email, spreadsheets).
- Resilience, persistence and the ability to handle rejection professionally.
- Right to work in the UK and willingness to work agreed shift pattern.
Useful where relevant
- Experience selling to businesses (B2B) or within the same industry sector.
- Formal sales training or certifications (phone-selling, objection handling, negotiation).
- Experience using specific CRMs or dialler software.
- Previous success with appointment setting or closing over the phone.
- Multilingual skills relevant to your target market.
See our guide to what to include in a job advert before publishing.
How to write a Telesales Executive job advert
Small role-specific details can make the advert much easier for suitable candidates to assess.
Be explicit about targets
State how performance will be measured (e.g. call volumes, appointments per week, conversion or revenue) so candidates understand expectations.
Clarify pay mix
Explain the split between base pay and commission and whether targets affect basic pay or bonuses to set realistic earnings expectations.
Describe the lead source
Tell candidates where leads come from (warm inbound lists, cold calling, marketing-qualified leads) as this affects the skillset required.
Set out training & progression
Include details of onboarding, ongoing coaching and opportunities to progress into field sales or account management.
Telesales Executive salary considerations
Telesales pay varies widely by sector, experience and how the role is structured. Rather than a single market figure, consider the elements that determine total compensation.
depending on experience
- Use a genuine range
- Separate variable pay
- Avoid “competitive” alone
- Match salary to seniority
What Telesales Executive candidates will want to know
Practical details can influence whether a suitable candidate applies, even when the title and salary are attractive.
How are targets measured and what are typical KPIs?
Candidates will want clarity on metrics such as calls per day, appointments per week, conversion rates and how these affect pay.
What is the commission structure and payment frequency?
Be ready to explain commission tiers, thresholds, payment cadence and whether uncapped earnings are possible.
Where do leads come from?
Candidates need to know whether they’ll work warm marketing leads, purchased lists or cold-calling prospects.
What training and onboarding is provided?
Detail initial training length, ongoing coaching and any product or compliance training required.
What are the typical hours and shift pattern?
State whether the role requires early starts, evenings, weekend cover or a standard office schedule.
What compliance requirements apply?
Explain expectations around data protection, use of TPS/PECR lists and any internal quality or call-recording policies.
Where to post a Telesales Executive job
For telesales roles, combine general UK job boards and LinkedIn with sales-specific channels and local recruitment networks. Use targeted advertising in sales communities and sector forums when you need industry experience, and consider specialist sales job boards or recruitment agencies for volume hiring or hard-to-fill sectors.
Related sales job descriptions
Recruiting for a slightly different role? These templates may be a closer fit.
Telesales Executive job description FAQs
How should I assess telesales candidates during recruitment?
Include a short live or recorded role-play where candidates make a scripted cold call or handle objections. Combine this with competency questions about past performance, CRM use, and willingness to meet targets. Check references that can confirm conversion results or call-handling experience.
What reasonable probation and training periods should I set?
A typical approach is a 3-month probation with a structured 2–6 week onboarding and ongoing coaching thereafter. Adjust to product complexity and the candidate's prior experience.
Which KPIs are appropriate for a Telesales Executive?
Common KPIs include daily call activity, contacts made, appointments booked, conversion rate from contact to sale/appointment and pipeline value. Align KPIs to the behaviour you want to encourage and avoid metrics that encourage poor-quality calls.
Do I need to mention compliance in the job advert?
Yes. Candidates should know they are expected to comply with UK telemarketing and data-protection rules; make it clear in the advert and during onboarding to set standards from the start.
Should the advert include expected earnings?
Provide a clear indication of base salary range and how commission or bonus is paid. Transparency reduces mismatched applicants and attracts candidates who understand the pay mix.
Ready to hire a Telesales Executive?
Use the template copy, adapt the details to your business and publish across a mix of general and specialist channels to reach the right candidates. If you need high-volume posting or targeted distribution, consider a specialist sales job board or recruitment partner.
