Digital Marketing Executive Job Description
A hands-on marketer who plans, runs and optimises paid and organic activity across search, social, email and the website to grow traffic, leads and conversions.
What does a Digital Marketing Executive professional do?
A mid-level digital marketer who delivers multichannel campaigns, monitors performance and turns data into actionable optimisation.
Digital Marketing Executive job description template
Use this employer-ready example as a starting point, then replace the placeholders and adjust the content so it accurately reflects your vacancy.
Digital Marketing Executive
About the role
We are recruiting a Digital Marketing Executive to join [Company] in [Location]. You will plan, implement and optimise digital campaigns across paid search, social and email, manage the website/CMS and support SEO and content activity to drive traffic and conversions. This is a [Full-time/Part-time] role reporting to [Line manager]. Salary: [Salary or salary range].
Key responsibilities
- Plan, set up and manage paid search and social campaigns (audience targeting, creative briefs, bid/budget management and optimisation).
- Maintain and optimise website content and structure in the CMS with a focus on SEO and conversion rate improvements.
- Develop and execute email marketing journeys, including segmentation, A/B testing and performance tracking.
- Create and manage an editorial/content calendar in collaboration with content creators and designers.
- Monitor campaign and website performance using analytics platforms, produce regular reports and recommend data-driven improvements.
- Run on-site and off-site SEO activities (keyword research, on-page optimisation, link building support) and technical SEO checks.
- Support landing page creation, UX testing and conversion optimisation (A/B tests, tracking and tagging).
- Manage third-party suppliers and ad partners where required and ensure adherence to brand and regulatory standards (including data protection).
Essential skills and experience
- Proven experience (typically 1–3+ years) in a hands-on digital marketing role.
- Practical experience running paid campaigns (search and/or social) and optimising to KPIs.
- Solid understanding of SEO principles and experience updating CMS content.
- Comfortable with web analytics and reporting (eg Google Analytics/GA4 or equivalent) to extract insights and actions.
- Experience creating or managing email marketing campaigns and basic marketing automation workflows.
- Strong written and verbal communication skills and the ability to coordinate with internal teams and external suppliers.
Desirable
- Relevant marketing qualification or professional membership (eg CIM) or recent digital marketing courses.
- Experience in an agency environment or working across multiple client accounts.
- Familiarity with marketing automation platforms, tag managers and basic HTML/CSS for simple edits.
- Experience with design or video editing tools (eg Canva, Adobe Creative Cloud) or managing creative production.
- Knowledge of conversion rate optimisation tools and A/B testing platforms.
What we offer
- [Pension scheme or employer pension contributions]
- [Flexible or hybrid working arrangements]
- [Annual leave entitlement: e.g. xx days + bank holidays]
- [Training and professional development budget]
- [Performance-related bonus or commission scheme]
- [Private medical insurance or healthcare allowance (optional)]
How to apply
Apply with your CV and any additional information requested. Make the interview process, closing date and any assessment stages clear where known.
Use this as a starting point rather than a final advert. The strongest version will reflect the real role, salary, location, systems, responsibilities, benefits and working arrangements.
What is a Digital Marketing Executive role?
A Digital Marketing Executive plans and delivers digital marketing activity across search, social, email and the organisation's website. They balance campaign execution with ongoing optimisation, maintain content and SEO health, and use analytics to report on performance and recommend improvements. The role sits at the intersection of creative, technical and commercial work to support lead, revenue or awareness targets.
Core objective
Drive measurable digital growth — traffic, leads or online sales — through a mix of paid and organic activity.
Day-to-day
Campaign setup and optimisation, CMS updates, content coordination and performance reporting.
Who they work with
Internal marketing, product/sales teams, external agencies, designers and developers.
How success is measured
Channel-level KPIs, conversion rates, cost per acquisition and improvement in organic visibility.
Typical Digital Marketing Executive responsibilities
Responsibilities should reflect the real scope of the vacancy rather than every task someone in this profession might ever complete.
Plan, set up
Plan, set up and manage paid search and social campaigns (audience targeting, creative briefs, bid/budget management and optimisation).
Maintain
Maintain and optimise website content and structure in the CMS with a focus on SEO and conversion rate improvements.
Develop
Develop and execute email marketing journeys, including segmentation, A/B testing and performance tracking.
Create
Create and manage an editorial/content calendar in collaboration with content creators and designers.
Monitor campaign
Monitor campaign and website performance using analytics platforms, produce regular reports and recommend data-driven improvements.
Run on-site
Run on-site and off-site SEO activities (keyword research, on-page optimisation, link building support) and technical SEO checks.
Support landing page creation
Support landing page creation, UX testing and conversion optimisation (A/B tests, tracking and tagging).
Manage third-party suppliers
Manage third-party suppliers and ad partners where required and ensure adherence to brand and regulatory standards (including data protection).
Digital Marketing Executive skills and experience to look for
Keep the essential list focused on what the person really needs to perform the role. Move useful-but-trainable experience into desirable criteria.
Usually worth prioritising
- Proven experience (typically 1–3+ years) in a hands-on digital marketing role.
- Practical experience running paid campaigns (search and/or social) and optimising to KPIs.
- Solid understanding of SEO principles and experience updating CMS content.
- Comfortable with web analytics and reporting (eg Google Analytics/GA4 or equivalent) to extract insights and actions.
- Experience creating or managing email marketing campaigns and basic marketing automation workflows.
- Strong written and verbal communication skills and the ability to coordinate with internal teams and external suppliers.
Useful where relevant
- Relevant marketing qualification or professional membership (eg CIM) or recent digital marketing courses.
- Experience in an agency environment or working across multiple client accounts.
- Familiarity with marketing automation platforms, tag managers and basic HTML/CSS for simple edits.
- Experience with design or video editing tools (eg Canva, Adobe Creative Cloud) or managing creative production.
- Knowledge of conversion rate optimisation tools and A/B testing platforms.
See our guide to what to include in a job advert before publishing.
How to write a Digital Marketing Executive job advert
Small role-specific details can make the advert much easier for suitable candidates to assess.
State the measurable outcomes
List the KPIs you expect the role to influence (eg leads, MQLs, CAC or organic traffic) so candidates understand priorities.
Separate must-haves from nice-to-haves
Make platform experience or years’ experience mandatory only when essential; use a 'desirable' section for additional skills.
Be clear about seniority and reporting
Specify if this is an entry, mid or senior-level role and who the role reports to — candidates match better to roles they can see themselves progressing into.
Mention tools and stack where relevant
If you require specific tools (eg GA4, Google Ads, Meta Ads, HubSpot) name them to filter applicants with direct experience.
Highlight development and autonomy
Note training opportunities, access to budgets or ownership of channels to attract candidates looking to grow their skillset.
Digital Marketing Executive salary considerations
Salaries for Digital Marketing Executives vary widely. Set a realistic band that reflects the role’s seniority, scope (channels and budget ownership), company size and location. Consider total reward — base pay plus bonuses, training and flexible working — when positioning the role to candidates.
depending on experience
- Use a genuine range
- Separate variable pay
- Avoid “competitive” alone
- Match salary to seniority
What Digital Marketing Executive candidates will want to know
Practical details can influence whether a suitable candidate applies, even when the title and salary are attractive.
What tools and platforms will I be expected to use?
List the analytics, ad platforms, CMS and automation tools currently in use and whether licences are provided.
What are the primary KPIs for the first 6–12 months?
Candidates want to know whether success is traffic, lead volume, conversion rate or revenue-focused.
Who will I report to and who will I collaborate with?
Clarify the line manager, wider marketing team structure and cross-functional stakeholders.
Is there an advertising budget and how is it managed?
State whether the role owns media budgets, typical monthly spend and approval processes.
What training and development are available?
Explain access to courses, certifications, mentoring or conference attendance.
What is the working pattern and remote/hybrid policy?
Be explicit about on-site expectations, remote days and any flexibility for start/finish times.
Where to post a Digital Marketing Executive job
For a Digital Marketing Executive, combine large UK job boards and general platforms (eg LinkedIn, Indeed) for volume with specialist marketing channels and communities to reach higher-quality candidates. Use marketing-specific sites, professional networks and sector-focused groups for roles needing particular platform expertise, and promote via company social channels and alumni or local university networks for early-career talent.
Digital Marketing Executive job description FAQs
Is a degree required for a Digital Marketing Executive?
No — practical, demonstrable experience and a portfolio of campaigns are usually more important. Relevant qualifications or certifications are helpful but not mandatory.
How should we assess technical skills in candidates?
Use a short skills task or case study focusing on campaign setup, reporting interpretation or an SEO/content audit. Follow with targeted interview questions about past campaigns and measurable outcomes.
Should the role be hired as in-house or via an agency/freelancer?
If you need ongoing channel ownership, hire in-house. For short-term projects or specialist campaign bursts, an agency or freelancer can be more efficient.
How long does recruitment typically take?
Allow 4–8 weeks from advert to offer for a mid-level role depending on response rates and interview rounds; specialist roles can take longer.
What interview questions are useful for this role?
Ask about recent campaigns they ran, the tools they used, how they measured success, a time they optimised underperforming activity and their approach to cross-team collaboration.
Ready to hire your next Digital Marketing Executive?
Use this template to build a clear advert, set realistic expectations on skills and KPIs, and spread the vacancy across general and specialist channels to attract the right candidates.
