Field Sales Executive Job Description
Hire a resilient, territory-based salesperson to generate new customers, manage existing accounts and close deals face-to-face. This template helps you describe the role, responsibilities and the practical skills required for a successful field sales hire.
What does a Field Sales Executive professional do?
A Field Sales Executive sells products or services directly to customers within a defined geographic territory, combining new-business generation with account management and territory planning.
Field Sales Executive job description template
Use this employer-ready example as a starting point, then replace the placeholders and adjust the content so it accurately reflects your vacancy.
Field Sales Executive
About the role
We are recruiting a Field Sales Executive to cover [territory / region]. You will be responsible for prospecting and qualifying leads, arranging and delivering face-to-face meetings and demos, negotiating commercial terms and hitting agreed sales targets. This role involves regular travel across the assigned area, accurate CRM record-keeping and close collaboration with the internal sales support team. Base: [base salary] + [commission / bonus details].
Key responsibilities
- Plan and manage a defined sales territory to maximise sales opportunities and meet monthly and quarterly targets.
- Prospect for new customers using a mix of cold calling, referrals, networking and territory canvassing.
- Arrange and conduct face-to-face meetings, product demonstrations and presentations at customer sites.
- Prepare accurate quotes, negotiate terms and close sales while following company pricing and margin guidelines.
- Maintain up-to-date records of all sales activity, opportunities and customer interactions in the company CRM.
- Develop and maintain strong relationships with existing customers to identify upsell and retention opportunities.
- Provide regular market feedback to the product and marketing teams on competitor activity and customer needs.
- Manage expenses, mileage claims and compliance with company policies when working off-site.
Essential skills and experience
- Proven field sales experience (typically 1–3 years) with a demonstrable record of meeting or exceeding targets.
- Full UK driving licence and willingness to travel across the assigned territory.
- Strong face-to-face presentation and negotiation skills.
- Comfortable working autonomously and planning your own diary to maximise customer visits.
- Basic CRM experience and competence with mobile office tools (email, calendar, spreadsheets).
- Good organisation and accurate record-keeping.
Desirable
- Experience selling within the same sector or to similar customer types (trade, retail, SME, facilities, etc.).
- Existing local contacts or a sales network in the target territory.
- Experience quoting and closing at the same average deal size as the role requires.
- Formal sales training or a relevant vocational qualification.
- Experience using a specific CRM or sales enablement platform (name in advert if required).
What we offer
- Competitive base salary + commission / OTE (placeholder)
- Company car, car allowance or mileage reimbursement (placeholder)
- Pension contribution (placeholder)
- Mobile phone and laptop
- Sales training and career development budget (placeholder)
- Paid expenses and business travel cover
How to apply
Apply with your CV and any additional information requested. Make the interview process, closing date and any assessment stages clear where known.
Use this as a starting point rather than a final advert. The strongest version will reflect the real role, salary, location, systems, responsibilities, benefits and working arrangements.
What is a Field Sales Executive role?
A Field Sales Executive sells direct to customers within an assigned geographic area, balancing new-business prospecting with account management. The role centres on face-to-face meetings, product demonstrations and relationship building, supported by accurate CRM records and regular reporting. Success depends on territory planning, time management, negotiation skills and the ability to close deals on the move.
Territory-based
Typically covers a defined geographic area; expect regular travel between customer sites.
Customer mix
May be B2B or B2C depending on sector — specify customer types and decision-maker level in the advert.
Working pattern
Field hours with time split between customer visits and admin; occasional early starts or evening meetings possible.
Progression
High performers often move to senior field roles, key account management or internal sales leadership.
Typical Field Sales Executive responsibilities
Responsibilities should reflect the real scope of the vacancy rather than every task someone in this profession might ever complete.
Plan and manage a defined sales territory
Plan and manage a defined sales territory to maximise sales opportunities and meet monthly and quarterly targets.
Prospect for new customers using
Prospect for new customers using a mix of cold calling, referrals, networking and territory canvassing.
Arrange
Arrange and conduct face-to-face meetings, product demonstrations and presentations at customer sites.
Prepare accurate quotes
Prepare accurate quotes, negotiate terms and close sales while following company pricing and margin guidelines.
Maintain up-to-date records of all
Maintain up-to-date records of all sales activity, opportunities and customer interactions in the company CRM.
Develop
Develop and maintain strong relationships with existing customers to identify upsell and retention opportunities.
Provide regular market feedback
Provide regular market feedback to the product and marketing teams on competitor activity and customer needs.
Manage expenses
Manage expenses, mileage claims and compliance with company policies when working off-site.
Field Sales Executive skills and experience to look for
Keep the essential list focused on what the person really needs to perform the role. Move useful-but-trainable experience into desirable criteria.
Usually worth prioritising
- Proven field sales experience (typically 1–3 years) with a demonstrable record of meeting or exceeding targets.
- Full UK driving licence and willingness to travel across the assigned territory.
- Strong face-to-face presentation and negotiation skills.
- Comfortable working autonomously and planning your own diary to maximise customer visits.
- Basic CRM experience and competence with mobile office tools (email, calendar, spreadsheets).
- Good organisation and accurate record-keeping.
Useful where relevant
- Experience selling within the same sector or to similar customer types (trade, retail, SME, facilities, etc.).
- Existing local contacts or a sales network in the target territory.
- Experience quoting and closing at the same average deal size as the role requires.
- Formal sales training or a relevant vocational qualification.
- Experience using a specific CRM or sales enablement platform (name in advert if required).
See our guide to what to include in a job advert before publishing.
How to write a Field Sales Executive job advert
Small role-specific details can make the advert much easier for suitable candidates to assess.
Be clear about the territory
State the geographic area, expected travel radius and whether overnight stays are required so candidates assess logistics.
Explain pay mix
Set expectations by describing base pay vs commission, typical on-target earnings and how commission is calculated.
Define the customer
Describe who they will sell to (trade, installers, retail, SMEs) and the typical decision-maker to target.
List measurable targets
Include realistic performance metrics such as monthly sales conversion rate, activity levels or revenue goals.
Mention support and tools
Tell applicants what leads, CRM, quoting tools or marketing support they will receive to succeed.
Field Sales Executive salary considerations
Field Sales Executive pay varies widely by sector, territory and the role's commission structure. Total earnings are typically made up of a base salary plus commission or bonus; other elements such as a company car or allowance also affect overall value.
depending on experience
- Use a genuine range
- Separate variable pay
- Avoid “competitive” alone
- Match salary to seniority
What Field Sales Executive candidates will want to know
Practical details can influence whether a suitable candidate applies, even when the title and salary are attractive.
What is the expected travel area and frequency?
Candidates need clarity on territory boundaries, typical daily/weekly mileage and whether overnight stays are likely.
How is commission calculated and paid?
Be specific about commission rates, payment cadence, any caps and conditions for commission eligibility.
Will I receive leads or work purely on new-business generation?
Applicants want to know the balance of supplied leads, referrals and fully self-sourced opportunities.
Is there a company car, allowance or mileage policy?
Provide details on transport provision and how travel expenses are reclaimed or paid.
What training and ongoing support is provided?
Experienced candidates will ask about onboarding, product training and sales coaching.
How are targets set and reviewed?
Explain target frequency, benchmarks for success and how performance reviews are conducted.
Where to post a Field Sales Executive job
Field sales roles attract candidates from broad UK job boards, local job sites and sector-specific channels depending on the product or customer type. Consider advertising on national boards to reach active jobseekers, plus industry or regional boards and trade forums to target candidates with relevant territory experience; use professional networks and local business groups to surface passive or referral hires.
Related sales / commercial job descriptions
Recruiting for a slightly different role? These templates may be a closer fit.
Field Sales Executive job description FAQs
Do Field Sales Executives need a driving licence?
In most field sales roles a valid UK driving licence is standard because the role requires regular travel between customer sites. If an alternative arrangement is acceptable, state this clearly in the advert.
How should I set realistic targets for a new hire?
Start with ramp-up periods and staged targets that reflect territory potential and lead availability. Use historical data where possible and agree a clear 3–6 month plan with measurable activity and revenue milestones.
What type of interview questions work best for this role?
Use scenario and competency questions that explore territory planning, objection handling, closing examples and examples of self-motivation. Role-play a short sales meeting or ask for a territory plan as part of the assessment.
Should I include commission details in the advert?
Yes — transparency on commission structure, typical OTE and payment frequency helps attract the right candidates and reduces unsuitable applications.
Is a sector-specific background essential?
Sector experience can speed ramp-up but is not always essential. If product knowledge is critical, list it as desirable; otherwise focus on sales ability and territory experience.
Ready to hire a Field Sales Executive?
Use this template to publish a clear, practical advert and attract candidates with the right territory experience. Include specifics on territory, commission and customer types to improve response quality.
