Marketing Assistant Job Description
Support campaign delivery, create engaging content and help grow brand presence across digital and offline channels. This role suits organised, creative people who enjoy working across social, email and content projects.
What does a Marketing Assistant professional do?
An entry to mid-level role that helps deliver day-to-day marketing activity, from content production and social media to basic analytics and event support.
Marketing Assistant job description template
Use this employer-ready example as a starting point, then replace the placeholders and adjust the content so it accurately reflects your vacancy.
Marketing Assistant
About the role
[Company name] is looking for a Marketing Assistant to support the marketing team in [Location]. You will help produce content for social and email channels, maintain the website and CMS, assist with campaign reporting and coordinate small events and webinars. This is a [Full-time/Part-time] role offering [Salary or salary range] and opportunities to develop practical digital marketing skills.
Key responsibilities
- Create, schedule and publish posts for social channels in line with campaign plans and brand guidelines.
- Draft and assemble email campaigns, maintain mailing lists and support basic performance tracking.
- Update and manage website content through the content management system (CMS).
- Produce marketing collateral such as blog posts, case studies, graphics and simple video edits.
- Monitor campaign performance using analytics, prepare weekly reports and suggest optimisation actions.
- Coordinate logistics for events, webinars and photoshoots, including liaison with suppliers and attendees.
- Support cross-team projects and maintain organised asset libraries and content calendars.
- Assist with basic market and competitor research to inform campaign activity.
Essential skills and experience
- Strong written communication and attention to detail.
- Experience producing content for social media and basic understanding of channel best practice.
- Familiarity with a content management system and email marketing tools.
- Comfortable working with data to produce simple reports (e.g. spreadsheets, basic analytics).
- Good organisational skills and ability to manage several tasks to deadlines.
- Right to work in the UK.
Desirable
- Formal qualification in marketing, communications or a related subject, or equivalent practical experience.
- Experience using design tools (e.g. Canva, basic Adobe) or simple video editing.
- Knowledge of SEO basics and content optimisation.
- Some experience supporting events or webinars.
- Portfolio or examples of published content or campaigns.
What we offer
- [Pension scheme (employer contribution %)]
- [Holiday entitlement, e.g. 25 days plus bank holidays]
- [Flexible hours or hybrid working policy]
- [Training and development budget or courses]
- [Cycle to work scheme or season ticket loan]
How to apply
Apply with your CV and any additional information requested. Make the interview process, closing date and any assessment stages clear where known.
Use this as a starting point rather than a final advert. The strongest version will reflect the real role, salary, location, systems, responsibilities, benefits and working arrangements.
What is a Marketing Assistant role?
A Marketing Assistant supports the delivery of a company's marketing activity by producing content, maintaining digital channels, and helping measure campaign performance. They work closely with marketing colleagues to implement social, email and content plans, coordinate small-scale events and keep marketing assets organised. The role is practical and execution-focused, providing a pathway into specialist marketing roles.
Main focus
Content creation, social media execution, basic analytics and marketing operations support.
Who you work with
Marketing team, sales or business development, external suppliers and cross-functional colleagues.
Progression
Opportunities to move into specialist roles such as Social, Content or Digital Marketing Executive with experience.
Typical Marketing Assistant responsibilities
Responsibilities should reflect the real scope of the vacancy rather than every task someone in this profession might ever complete.
Create
Create, schedule and publish posts for social channels in line with campaign plans and brand guidelines.
Draft
Draft and assemble email campaigns, maintain mailing lists and support basic performance tracking.
Update
Update and manage website content through the content management system (CMS).
Produce marketing collateral such as blog posts
Produce marketing collateral such as blog posts, case studies, graphics and simple video edits.
Monitor campaign performance using analytics
Monitor campaign performance using analytics, prepare weekly reports and suggest optimisation actions.
Coordinate logistics for events
Coordinate logistics for events, webinars and photoshoots, including liaison with suppliers and attendees.
Support cross-team projects
Support cross-team projects and maintain organised asset libraries and content calendars.
Assist with basic market
Assist with basic market and competitor research to inform campaign activity.
Marketing Assistant skills and experience to look for
Keep the essential list focused on what the person really needs to perform the role. Move useful-but-trainable experience into desirable criteria.
Usually worth prioritising
- Strong written communication and attention to detail.
- Experience producing content for social media and basic understanding of channel best practice.
- Familiarity with a content management system and email marketing tools.
- Comfortable working with data to produce simple reports (e.g. spreadsheets, basic analytics).
- Good organisational skills and ability to manage several tasks to deadlines.
- Right to work in the UK.
Useful where relevant
- Formal qualification in marketing, communications or a related subject, or equivalent practical experience.
- Experience using design tools (e.g. Canva, basic Adobe) or simple video editing.
- Knowledge of SEO basics and content optimisation.
- Some experience supporting events or webinars.
- Portfolio or examples of published content or campaigns.
See our guide to what to include in a job advert before publishing.
How to write a Marketing Assistant job advert
Small role-specific details can make the advert much easier for suitable candidates to assess.
Lead with outcomes
Specify the top two outputs the role will be responsible for (e.g. social content and email campaigns) so applicants know what will occupy most of their time.
Highlight tools and access
Mention the types of platforms candidates will use (CMS, analytics, email tools) rather than brand names if you want flexibility.
Ask for a portfolio
Request examples or links to published work or campaign snippets — practical output matters more than formal qualifications.
Be clear on level and progression
State whether the role is entry-level, has training support and what the next step could be to attract realistic applicants.
Marketing Assistant salary considerations
Salaries for Marketing Assistants vary widely. Instead of a single market figure, consider the factors below when setting pay for this role so the salary aligns with responsibilities and local market conditions.
depending on experience
- Use a genuine range
- Separate variable pay
- Avoid “competitive” alone
- Match salary to seniority
What Marketing Assistant candidates will want to know
Practical details can influence whether a suitable candidate applies, even when the title and salary are attractive.
Who will I report to and how big is the team?
Candidates want to know the immediate manager, team size and whether the role sits within a central marketing team or is embedded in a business unit.
Is remote or hybrid working available?
Clarify expected working patterns, in-office days and any flexibility to help applicants judge commute and work-life fit.
What KPIs or performance measures will be used?
State the main metrics (engagement, lead generation, content production targets) so candidates understand success criteria.
Which tools and budget will I have access to?
Explain expected toolset access (CMS, analytics, creative tools) and whether the role handles campaign budgets or supplier briefings.
What learning and progression opportunities exist?
Outline training support, mentoring and likely next roles to attract candidates looking to develop their careers.
Where to post a Marketing Assistant job
Post this role where active marketing candidates look: a mix of general UK job boards, marketing-specialist sites and professional networks. Consider local community boards or university alumni groups if you expect entry-level applicants, and use social channels to showcase the team, culture and examples of work to attract creative talent.
Related marketing & communications job descriptions
Recruiting for a slightly different role? These templates may be a closer fit.
Marketing Assistant job description FAQs
Is a degree in marketing essential?
No. Practical experience, a portfolio of work and demonstrable skills with digital channels are often more important than a formal qualification for this role.
How should I assess a candidate’s creative ability?
Request a portfolio or examples of published content, ask for a short task to draft a social post or email, and discuss past campaign outcomes and metrics during interview.
What notice period should I expect?
Notice periods vary; many early-career candidates have one month but always confirm during offer discussions and be prepared to negotiate start dates.
How long does it take to shortlist suitable applicants?
Allow at least one to two weeks to attract a reasonable pool and review portfolios; specialist roles or senior positions may need longer outreach.
Ready to publish?
Use this template to create a clear, practical advert that attracts candidates with the right skills. When you're ready, add employer-specific details, benefits and application steps, then post across general and specialist channels to reach a strong shortlist.
