Medical Sales Job Description
Ready-to-use job description template for hiring field-based medical sales professionals who sell products or services to healthcare providers and clinical purchasers across the UK.
What does a Medical Sales professional do?
Use this template to attract experienced field salespeople with clinical or commercial knowledge of healthcare settings.
Medical Sales job description template
Use this employer-ready example as a starting point, then replace the placeholders and adjust the content so it accurately reflects your vacancy.
Medical Sales Representative
About the role
We are recruiting a Medical Sales Representative to manage a defined territory, build clinical and commercial relationships with hospitals, clinics and practices, and drive sales of medical products or services. The role combines clinical engagement, product demonstrations and account development to hit sales targets while maintaining regulatory and compliance standards.
Key responsibilities
- Manage and develop a designated sales territory, including planning customer visits and managing pipelines in the CRM.
- Build and maintain strong relationships with clinicians, procurement teams and practice managers to influence specification and purchasing decisions.
- Explain product features and clinical benefits through in-person demonstrations, presentations and training for healthcare professionals.
- Develop and implement territory sales plans to meet or exceed agreed targets and report sales forecasts and activity to management.
- Respond to customer enquiries, provide product information and support the resolution of clinical or commercial issues in liaison with internal teams.
- Monitor competitor activity and market trends to identify opportunities and risks, feeding insight into product and marketing teams.
- Represent the company at clinical meetings, exhibitions and professional events to raise product awareness and generate leads.
- Ensure compliance with relevant industry regulations, adverse event reporting and internal policies for promotional activity.
Essential skills and experience
- Proven B2B sales experience, ideally in medical devices, diagnostics, pharmaceuticals or a related healthcare sector.
- Demonstrable track record of meeting or exceeding sales targets in a field-based role.
- Strong interpersonal and presentation skills with ability to engage clinical and non-clinical stakeholders.
- Experience using CRM systems to manage leads, activity and forecasts.
- Full UK driving licence and willingness to travel across an allocated territory.
- Right to work in the UK and ability to work independently with effective time management.
Desirable
- Clinical background (nurse, biomedical scientist, physiotherapist or similar) or prior experience selling into NHS/senior clinical buyers.
- Experience selling complex capital equipment or consumables with clinical demonstration experience.
- Formal sales training or qualification (e.g. selling skills, negotiation).
- Experience with tender processes and working with procurement teams.
- Additional language skills relevant to the territory.
What we offer
- Competitive basic salary plus commission/bonus (placeholder).
- Car allowance or company car (placeholder).
- Pension scheme (placeholder).
- Private medical insurance or health cash plan (placeholder).
- Training and professional development budget (placeholder).
- Company mobile and laptop (placeholder).
How to apply
Apply with your CV and any additional information requested. Make the interview process, closing date and any assessment stages clear where known.
Use this as a starting point rather than a final advert. The strongest version will reflect the real role, salary, location, systems, responsibilities, benefits and working arrangements.
What is a Medical Sales role?
Medical sales representatives manage commercial relationships with healthcare providers to promote and sell medical products, devices or services. They work territory-based, combining clinical demonstrations, customer education and account management to influence buying decisions. The role requires strong communication with clinical and procurement stakeholders, accurate record-keeping in CRM systems and adherence to healthcare regulations and company compliance procedures.
Territory Management
Plan and prioritise customer calls, manage travel and develop a pipeline of opportunities within an assigned geographic area.
Clinical Engagement
Deliver demonstrations, training and clinical evidence to clinicians and procurement teams to support product adoption.
Sales Performance
Drive revenue through targets, forecasting and account development while reporting activity to the sales manager.
Typical Medical Sales responsibilities
Responsibilities should reflect the real scope of the vacancy rather than every task someone in this profession might ever complete.
Manage
Manage and develop a designated sales territory, including planning customer visits and managing pipelines in the CRM.
Build
Build and maintain strong relationships with clinicians, procurement teams and practice managers to influence specification and purchasing decisions.
Explain product features
Explain product features and clinical benefits through in-person demonstrations, presentations and training for healthcare professionals.
Develop
Develop and implement territory sales plans to meet or exceed agreed targets and report sales forecasts and activity to management.
Respond
Respond to customer enquiries, provide product information and support the resolution of clinical or commercial issues in liaison with internal teams.
Monitor competitor activity
Monitor competitor activity and market trends to identify opportunities and risks, feeding insight into product and marketing teams.
Represent the company at clinical meetings
Represent the company at clinical meetings, exhibitions and professional events to raise product awareness and generate leads.
Ensure compliance with relevant industry
Ensure compliance with relevant industry regulations, adverse event reporting and internal policies for promotional activity.
Medical Sales skills and experience to look for
Keep the essential list focused on what the person really needs to perform the role. Move useful-but-trainable experience into desirable criteria.
Usually worth prioritising
- Proven B2B sales experience, ideally in medical devices, diagnostics, pharmaceuticals or a related healthcare sector.
- Demonstrable track record of meeting or exceeding sales targets in a field-based role.
- Strong interpersonal and presentation skills with ability to engage clinical and non-clinical stakeholders.
- Experience using CRM systems to manage leads, activity and forecasts.
- Full UK driving licence and willingness to travel across an allocated territory.
- Right to work in the UK and ability to work independently with effective time management.
Useful where relevant
- Clinical background (nurse, biomedical scientist, physiotherapist or similar) or prior experience selling into NHS/senior clinical buyers.
- Experience selling complex capital equipment or consumables with clinical demonstration experience.
- Formal sales training or qualification (e.g. selling skills, negotiation).
- Experience with tender processes and working with procurement teams.
- Additional language skills relevant to the territory.
See our guide to what to include in a job advert before publishing.
How to write a Medical Sales job advert
Small role-specific details can make the advert much easier for suitable candidates to assess.
State the product focus
Specify whether the role covers devices, diagnostics, consumables or pharmaceuticals — this helps candidates self-select and improves advert relevance.
Be clear about territory and travel
List the geographic area or describe travel expectations so applicants understand the commute and overnight stay requirements.
Explain pay mix
Describe base salary vs commission or bonus banding and typical OTE structure so experienced sellers can quickly assess fit.
Highlight compliance and training
Mention any regulatory or adverse-event reporting responsibilities and the training or clinical support you provide.
Medical Sales salary considerations
Salaries for medical sales roles vary widely. Rather than quoting a single market figure, describe the factors that typically determine pay for this role so employers can set realistic ranges for their vacancy.
depending on experience
- Use a genuine range
- Separate variable pay
- Avoid “competitive” alone
- Match salary to seniority
What Medical Sales candidates will want to know
Practical details can influence whether a suitable candidate applies, even when the title and salary are attractive.
How is commission or bonus paid?
Candidates want clarity on base versus variable pay, commission rates, when bonuses are paid and any caps or accelerators.
What territory will I cover and how much travel is expected?
Applicants need to know geography, expected overnight stays and whether remote work is supported.
What clinical or product training do you provide?
Experienced candidates will ask about initial and ongoing training, clinical support and access to clinical evidence or KOLs.
Who will I report to and what does the sales structure look like?
Clarity on line management, field support, technical specialists and reporting helps candidates judge cultural fit.
What compliance or regulatory requirements are expected?
Candidates need to know about responsibilities for adverse event reporting, promotional approvals and any mandatory certifications.
Where to post a Medical Sales job
For medical sales roles use a mix of channels: broad UK job boards for volume, specialist healthcare and medical device boards to reach experienced field reps, and LinkedIn to target passive candidates and industry contacts. Also consider professional networks, clinical associations and specialist recruitment agencies for senior or niche product roles. Prioritise channels that allow filtering by territory and sector to reduce unqualified applications.
Medical Sales job description FAQs
Does a medical sales rep need a clinical qualification?
Not always. Many employers value clinical qualifications, but strong sales experience and proven ability to engage clinicians can be equally acceptable. State whether clinical experience is preferred or required in your advert.
Is a driving licence mandatory?
For field-based roles a full UK driving licence is commonly expected because territory travel is fundamental. If driving is not required, specify remote or office-based arrangements.
What should I include about compliance in the advert?
Mention that the role requires adherence to industry codes, adverse event reporting and internal compliance procedures. Provide brief detail on any mandatory training or certifications you will supply.
How long does recruitment typically take for this role?
Hiring times vary by seniority and product complexity. Expect 4–8 weeks for mid-level field roles and longer for senior or highly specialised positions due to technical assessments and clinical stakeholder interviews.
Should I advertise as 'Medical Sales' or specify product type?
Be explicit about product category (devices, diagnostics, consumables, pharmaceuticals) to attract candidates with relevant experience and reduce unsuitable applications.
Use the template to publish your vacancy
Copy and customise this template with your company details, territory and compensation structure, then post across targeted job boards and professional networks to reach qualified medical sales candidates.
