Software Sales Executive Job Description
Attract experienced commercial sellers who can convert leads into long-term software customers. This template focuses on B2B software sales—prospecting, product demonstrations, closing and account growth—so you can recruit people who understand technology buyers and measurable targets.
What does a Software Sales Executive professional do?
Recruit a Software Sales Executive to win new business, manage a sales pipeline and hit revenue targets for your software product.
Software Sales Executive job description template
Use this employer-ready example as a starting point, then replace the placeholders and adjust the content so it accurately reflects your vacancy.
Software Sales Executive
About the role
[Insert Company Name] is recruiting a Software Sales Executive to join our commercial team selling
. You will own a sales territory or set of accounts, qualify and progress leads, run product demos, negotiate commercial terms and close contracts. Success is measured by quota attainment, pipeline velocity and customer retention. This role involves regular CRM use, collaboration with product and marketing, and occasional travel to customer sites.
Key responsibilities
- Prospect, qualify and develop new B2B leads through outbound outreach, inbound follow-up and networking.
- Conduct product demonstrations and tailored presentations for decision‑makers and technical stakeholders.
- Manage opportunities through the sales cycle using the company CRM; maintain accurate pipeline and forecast updates.
- Prepare proposals, negotiate terms and close contracts while protecting margin and following company pricing policy.
- Onboard new customers with internal teams to ensure successful deployment and reduce time to value.
- Identify upsell and cross‑sell opportunities within existing accounts and hand over to account management when appropriate.
- Collaborate with product, marketing and support teams to feed market intelligence and refine sales collateral.
- Represent the company at industry events and customer meetings as needed.
Essential skills and experience
- Proven track record of B2B software sales or technology solutions selling with measurable quota achievement.
- Confident presenter with experience running product demonstrations for business and technical audiences.
- Practical experience using CRM systems to manage pipeline, forecasts and customer records.
- Strong communication, negotiation and relationship‑building skills.
- Ability to travel within the assigned territory and attend occasional customer meetings or events.
- Right to work in the UK.
Desirable
- Experience selling SaaS products or cloud solutions.
- Familiarity with consultative / solution selling frameworks and qualification methodologies.
- Experience selling to specific sectors relevant to your product (for example: finance, healthcare, retail).
- Formal sales training or certifications.
- Existing network of contacts in target industry or buyer community.
What we offer
- [Competitive base salary + commission/OTE]
- [Pension contribution]
- [Holiday entitlement]
- [Flexible / hybrid working policy]
- [Training and professional development allowance]
- [Laptop and mobile phone provided]
How to apply
Apply with your CV and any additional information requested. Make the interview process, closing date and any assessment stages clear where known.
Use this as a starting point rather than a final advert. The strongest version will reflect the real role, salary, location, systems, responsibilities, benefits and working arrangements.
What is a Software Sales Executive role?
A Software Sales Executive sells software products or services to organisations, typically in a B2B context. The role combines outbound prospecting and inbound lead qualification, tailored product demonstrations and commercial negotiation. Success depends on managing a CRM‑driven pipeline, understanding buyer needs, and coordinating with product and customer teams to secure and grow accounts.
Typical day
Mix of outreach, discovery calls, demos, proposal work and internal coordination; regular CRM updates and forecasting.
Contract type
Commonly permanent full‑time; freelance or fixed‑term for specialist projects.
Key stakeholders
Works with customers, product, customer success, marketing and sales leadership.
KPIs
Quota attainment, pipeline value, win rate, average deal size and time to close.
Typical Software Sales Executive responsibilities
Responsibilities should reflect the real scope of the vacancy rather than every task someone in this profession might ever complete.
Prospect
Prospect, qualify and develop new B2B leads through outbound outreach, inbound follow-up and networking.
Conduct product demonstrations
Conduct product demonstrations and tailored presentations for decision‑makers and technical stakeholders.
Manage opportunities through the sales
Manage opportunities through the sales cycle using the company CRM; maintain accurate pipeline and forecast updates.
Prepare proposals
Prepare proposals, negotiate terms and close contracts while protecting margin and following company pricing policy.
Onboard new customers with internal teams
Onboard new customers with internal teams to ensure successful deployment and reduce time to value.
Identify upsell
Identify upsell and cross‑sell opportunities within existing accounts and hand over to account management when appropriate.
Collaborate with product
Collaborate with product, marketing and support teams to feed market intelligence and refine sales collateral.
Represent the company at industry events
Represent the company at industry events and customer meetings as needed.
Software Sales Executive skills and experience to look for
Keep the essential list focused on what the person really needs to perform the role. Move useful-but-trainable experience into desirable criteria.
Usually worth prioritising
- Proven track record of B2B software sales or technology solutions selling with measurable quota achievement.
- Confident presenter with experience running product demonstrations for business and technical audiences.
- Practical experience using CRM systems to manage pipeline, forecasts and customer records.
- Strong communication, negotiation and relationship‑building skills.
- Ability to travel within the assigned territory and attend occasional customer meetings or events.
- Right to work in the UK.
Useful where relevant
- Experience selling SaaS products or cloud solutions.
- Familiarity with consultative / solution selling frameworks and qualification methodologies.
- Experience selling to specific sectors relevant to your product (for example: finance, healthcare, retail).
- Formal sales training or certifications.
- Existing network of contacts in target industry or buyer community.
See our guide to what to include in a job advert before publishing.
How to write a Software Sales Executive job advert
Small role-specific details can make the advert much easier for suitable candidates to assess.
State commercial expectations clearly
List target metrics such as quota frequency (monthly/quarterly), typical deal sizes or sales cycle length so candidates can assess fit.
Describe the buyer
Briefly explain the target customer (SMEs, mid‑market, enterprise) and the decision‑maker roles they will engage with.
Be honest about lead sources
Clarify whether leads are supplied, generated by marketing, or expected to be self‑sourced—this affects applicants’ likelihood to apply.
Outline progression and support
Mention training, ramp period and career progression routes to attract candidates who value development.
Software Sales Executive salary considerations
Do not quote a single market figure. Software sales pay varies widely depending on deal complexity, territory and compensation structure. Employers should explain how base, commission, bonuses and other rewards combine rather than presenting one headline number.
depending on experience
- Use a genuine range
- Separate variable pay
- Avoid “competitive” alone
- Match salary to seniority
What Software Sales Executive candidates will want to know
Practical details can influence whether a suitable candidate applies, even when the title and salary are attractive.
How is commission calculated and paid?
Candidates want to know commission rates, whether commission is on revenue or margin, payment frequency and any clawback rules.
What are the targets and ramp expectations?
Experienced sellers will ask about quota levels, expected ramp time and what 'on target' performance looks like in months 3, 6 and 12.
What support and leads are provided?
Clarify whether marketing supplies qualified leads, if SDRs or pre‑sales engineers assist, and what training is available.
What travel is required?
Tell candidates about expected travel frequency, territory coverage and whether field visits or customer workshops are regular.
Which tools and processes are used?
Candidates may ask about CRM choice, demo environments, proposal systems and the sales methodology followed.
Where to post a Software Sales Executive job
Software sales roles attract candidates via a mixture of broad job boards, specialist tech and SaaS job sites, and professional networks. For field‑based or enterprise roles, target sector networks and LinkedIn with sponsored listings; for inside sales or graduate roles, include general job boards, university career pages and sales communities. Consider promoting specific territories or industry verticals to reach the most relevant applicants.
Related technology / software sales job descriptions
Recruiting for a slightly different role? These templates may be a closer fit.
Software Sales Executive job description FAQs
How long should the advert be?
Aim for a concise advert of 300–600 words that highlights what candidates need to know: role purpose, key responsibilities, essential requirements, and insight into compensation and progression.
Should I include a salary?
Yes where possible. If you cannot provide a specific figure, describe the pay structure (base + commission, OTE) and the main variable factors so candidates can gauge fit.
Is a degree required?
A degree is not essential for most software sales roles. Prior demonstrable sales success, sector knowledge and relevant skills are generally more important.
How do I shortlist candidates for a sales role?
Look for evidence of quota attainment, sales cycle experience relevant to your product, clear CRM usage and examples of closed deals. A short screening call including a mock pitch is also effective.
Do I need to run background checks?
Background checks are common for sales hires where financial control or sensitive customer data is involved. Check references and consider right‑to‑work verification as a standard step.
Ready to advertise this vacancy?
Use this template to create a clear, measured job advert that sets expectations for candidates. When you’re ready, post the vacancy on targeted job boards and professional networks to reach experienced software sellers.
