Copywriter Job Description
Hire a Copywriter to craft clear, persuasive, on‑brand copy for digital and print channels that supports campaigns, conversions and audience engagement.
What does a Copywriter professional do?
A Copywriter creates and refines written marketing content — headlines, web pages, email, ads and social posts — requiring strong writing, editing and brief‑handling skills plus a demonstrable portfolio.
Copywriter job description template
Use this employer-ready example as a starting point, then replace the placeholders and adjust the content so it accurately reflects your vacancy.
Copywriter
About the role
We are seeking a skilled Copywriter to join [Company Name] in [Location]. You will write and edit copy across web, email, social and advertising channels, working closely with marketing, design and product to deliver on‑brand messaging and campaign objectives. This is a [full-time/part-time] [permanent/contract] role. Please include a portfolio of published work with your application.
Key responsibilities
- Write clear, engaging copy for websites, email, social media, adverts, landing pages and print materials that reflects the brand voice and campaign objectives.
- Take briefs from marketing, product or creative leads and translate them into concise, audience-appropriate messaging.
- Edit and proofread copy to a high standard, ensuring accuracy, correct tone and adherence to brand and legal guidelines.
- Optimise content for search where relevant and work with SEO specialists to target keywords without sacrificing readability.
- Collaborate with designers, marketers and developers to ensure copy fits design and technical constraints.
- Manage multiple projects and deadlines, prioritising work and communicating progress to stakeholders.
- Maintain style guides and contribute to the development of tone‑of‑voice and messaging frameworks.
- Measure and iterate on content performance with basic use of analytics and feedback from stakeholders.
Essential skills and experience
- Proven experience writing marketing or commercial copy (in‑house, agency or freelance) and a portfolio of published work.
- Excellent command of written English, grammar and editing skills.
- Ability to work from briefs, meet deadlines and manage competing priorities.
- Comfortable collaborating with creative, marketing and product teams and incorporating feedback.
Desirable
- Experience with SEO principles and writing for discoverability.
- Familiarity with content management systems (CMS) and basic HTML.
- Experience in an agency environment or with paid media copy.
- Knowledge of analytics tools to interpret content performance.
- A degree or professional qualification in English, Journalism, Marketing or a related discipline.
What we offer
- [Competitive salary package]
- [Flexible or hybrid working options]
- [Pension contribution scheme]
- [Generous holiday allowance]
- [Training and professional development budget]
- [Private healthcare or cash plan (optional)]
How to apply
Apply with your CV and any additional information requested. Make the interview process, closing date and any assessment stages clear where known.
Use this as a starting point rather than a final advert. The strongest version will reflect the real role, salary, location, systems, responsibilities, benefits and working arrangements.
What is a Copywriter role?
A Copywriter produces written content for marketing, communications and product channels, shaping headlines, body copy and calls to action to persuade and inform target audiences. The role requires choosing language and tone to suit different formats and audiences while working closely with designers, marketers and other stakeholders. Copywriters often carry out research, edit material and ensure consistency with brand guidelines.
Typical remit
Create copy for web pages, emails, social, advertising, product descriptions and campaign collateral; maintain tone of voice.
Who they work with
Collaborates with marketing, design, product, SEO and external agencies or freelancers.
Working patterns
Commonly full‑time or freelance; roles can be office, hybrid or remote depending on employer needs.
Typical Copywriter responsibilities
Responsibilities should reflect the real scope of the vacancy rather than every task someone in this profession might ever complete.
Write clear
Write clear, engaging copy for websites, email, social media, adverts, landing pages and print materials that reflects the brand voice and campaign objectives.
Take briefs from marketing
Take briefs from marketing, product or creative leads and translate them into concise, audience-appropriate messaging.
Edit and proofread copy
Edit and proofread copy to a high standard, ensuring accuracy, correct tone and adherence to brand and legal guidelines.
Optimise content for search
Optimise content for search where relevant and work with SEO specialists to target keywords without sacrificing readability.
Collaborate with designers
Collaborate with designers, marketers and developers to ensure copy fits design and technical constraints.
Manage multiple projects
Manage multiple projects and deadlines, prioritising work and communicating progress to stakeholders.
Maintain style guides
Maintain style guides and contribute to the development of tone‑of‑voice and messaging frameworks.
Measure
Measure and iterate on content performance with basic use of analytics and feedback from stakeholders.
Copywriter skills and experience to look for
Keep the essential list focused on what the person really needs to perform the role. Move useful-but-trainable experience into desirable criteria.
Usually worth prioritising
- Proven experience writing marketing or commercial copy (in‑house, agency or freelance) and a portfolio of published work.
- Excellent command of written English, grammar and editing skills.
- Ability to work from briefs, meet deadlines and manage competing priorities.
- Comfortable collaborating with creative, marketing and product teams and incorporating feedback.
Useful where relevant
- Experience with SEO principles and writing for discoverability.
- Familiarity with content management systems (CMS) and basic HTML.
- Experience in an agency environment or with paid media copy.
- Knowledge of analytics tools to interpret content performance.
- A degree or professional qualification in English, Journalism, Marketing or a related discipline.
See our guide to what to include in a job advert before publishing.
How to write a Copywriter job advert
Small role-specific details can make the advert much easier for suitable candidates to assess.
Request a focused portfolio
Ask candidates for 6–10 best examples and brief context for each piece (objective, audience, channel, results) so you can judge relevance quickly.
Be specific about remit and channels
State whether the role emphasises long‑form web copy, short‑form social, email marketing or technical product content to attract the right specialists.
Set a practical trial if needed
If you use a test task, keep it time‑boxed, relevant to the role and offer payment or clear feedback; this improves candidate experience and produces more useful work samples.
Describe team and process
Explain who the copywriter reports to, typical stakeholders and the creative approval process so candidates understand collaboration and seniority.
Ask for measurable outcomes
Prefer examples that include metrics (clicks, conversion uplift, engagement) or explain how success was measured to evaluate commercial impact.
Copywriter salary considerations
Copywriter pay varies considerably. Rather than a single market figure, consider the combination of role complexity, specialist skills and employment type when setting salary or rates.
depending on experience
- Use a genuine range
- Separate variable pay
- Avoid “competitive” alone
- Match salary to seniority
What Copywriter candidates will want to know
Practical details can influence whether a suitable candidate applies, even when the title and salary are attractive.
What will I be expected to write day‑to‑day?
Candidates want clarity on the mix of channels (web, email, social, adverts), whether they will handle strategy or only execution, and typical project length.
Who will I report to and who will review my work?
Applicants need to know the line manager, whether they work within a marketing team or with agencies, and how approvals are handled.
How much creative freedom will I have?
Experienced copywriters will ask about tone‑of‑voice rules, brand guidelines and how much autonomy they have to propose ideas.
What KPIs or metrics matter?
Tell candidates if success is measured by conversions, click‑throughs, engagement, brand metrics or meeting publication deadlines.
Do you require a test task or portfolio examples?
Be clear about whether there is a paid or unpaid test task, and how you expect portfolio pieces to be presented (PDF, links, context).
What tools and systems will I use?
Candidates will want to know about CMS platforms, collaboration tools, content calendars and any analytics software they should be familiar with.
Where to post a Copywriter job
For copywriter vacancies combine broad UK job boards and professional networks with specialist marketing and creative channels to reach both general applicants and content specialists. Use LinkedIn and marketing communities to target experienced hires, advertise on creative and graduate sites for junior or entry candidates, and share the vacancy in relevant copywriting forums and newsletter lists to attract portfolio‑led applicants.
Related marketing & communications job descriptions
Recruiting for a slightly different role? These templates may be a closer fit.
Copywriter job description FAQs
Do copywriters need a degree?
Not necessarily. Employers often prioritise a strong portfolio and demonstrable results over formal qualifications. A relevant degree can help but practical experience and published work are more important.
Should I pay for a test task?
Paying for time‑boxed test tasks is best practice and improves candidate experience. If unpaid tests are used, keep them brief and clearly linked to the role.
How do I assess a portfolio quickly?
Scan for relevance to your channels, clarity of brief and outcomes. Look for variety in tone and format, and prefer examples with context or measured results.
What is the difference between a copywriter and a content writer?
Copywriters typically focus on persuasive, conversion‑driven copy (ads, CTAs, product copy), while content writers may produce longer‑form informational content (blogs, guides). Roles often overlap in smaller teams.
Is SEO knowledge essential?
SEO is highly useful for many copy roles but not always essential. For web‑facing positions, familiarity with keyword use and on‑page optimisation is beneficial and often desirable.
Ready to recruit a Copywriter?
Use this template to create a vacancy that emphasises portfolio, channel mix and KPIs. Be clear about the brief process and trial expectations to attract high‑quality, relevant candidates.
