Marketing Manager Job Description
Find a Marketing Manager who can plan and deliver integrated campaigns, measure performance, and lead a small team or agency partners. This template gives clear responsibilities, realistic requirements and a ready-to-edit advert paragraph for your vacancy.
What does a Marketing Manager professional do?
Senior marketing generalist responsible for strategy, campaign delivery and measurement across paid, owned and earned channels, plus line management and budget oversight.
Marketing Manager job description template
Use this employer-ready example as a starting point, then replace the placeholders and adjust the content so it accurately reflects your vacancy.
Marketing Manager
About the role
We are seeking a Marketing Manager to join [Employer] in [Location]. You will develop and deliver integrated marketing plans that increase brand awareness and generate leads, owning campaign planning, execution and performance reporting across digital and offline channels. The role includes line management of marketing staff and/or agency partners and responsibility for the marketing budget. Salary: [Competitive / £X].
Key responsibilities
- Define and deliver the annual marketing strategy aligned to business objectives and target audiences.
- Plan, brief and run integrated campaigns across digital (email, social, paid media, SEO) and offline channels.
- Manage the content calendar and produce or commission content that supports lead generation and brand goals.
- Set clear KPIs and use analytics to measure campaign performance, producing regular reports and recommendations.
- Line-manage marketing team members and coordinate external agencies and suppliers.
- Own the marketing budget, track spend and ensure ROI on campaigns and activities.
- Collaborate with sales, product and customer teams to align messaging and optimise the customer journey.
- Maintain brand guidelines and approve customer-facing collateral and creative assets.
Essential skills and experience
- Proven experience delivering integrated marketing campaigns with measurable outcomes.
- Practical experience using marketing analytics and reporting to drive decisions.
- Experience managing marketing resource — in-house staff and/or external agencies.
- Strong written and verbal communication skills, including content commissioning and stakeholder presentations.
- Ability to plan and manage budgets, suppliers and campaign timelines.
Desirable
- Experience with marketing automation, CRM and analytics platforms.
- Background in B2B or B2C sector relevant to the role (e.g. technology, professional services, retail).
- Knowledge of SEO, paid media buying and conversion-rate optimisation best practice.
- Experience running events or webinars and managing partner relationships.
- A degree or professional qualification in marketing, communications or a related discipline.
What we offer
- [Pension contribution]
- [Holiday entitlement e.g. 25 days + bank holidays]
- [Hybrid working / flexible hours]
- [Professional development budget or training allowance]
- [Private healthcare / wellness benefits]
- [Season ticket loan / travel allowance]
How to apply
Apply with your CV and any additional information requested. Make the interview process, closing date and any assessment stages clear where known.
Use this as a starting point rather than a final advert. The strongest version will reflect the real role, salary, location, systems, responsibilities, benefits and working arrangements.
What is a Marketing Manager role?
A Marketing Manager plans, coordinates and measures marketing activity to support commercial objectives. They translate strategy into actionable campaigns across multiple channels, manage internal and external resources, and report on performance. The role requires a balance of creative planning and data-driven optimisation to improve acquisition, engagement and retention.
Core focus
Strategy, campaign delivery and performance measurement across paid, owned and earned channels.
Team & stakeholders
Line-manage small teams or coordinate agencies; work closely with sales, product and external partners.
Outcomes measured
Lead generation, brand metrics, conversion rates and ROI on marketing spend.
Typical Marketing Manager responsibilities
Responsibilities should reflect the real scope of the vacancy rather than every task someone in this profession might ever complete.
Define
Define and deliver the annual marketing strategy aligned to business objectives and target audiences.
Plan, brief
Plan, brief and run integrated campaigns across digital (email, social, paid media, SEO) and offline channels.
Manage the content calendar
Manage the content calendar and produce or commission content that supports lead generation and brand goals.
Set clear KPIs
Set clear KPIs and use analytics to measure campaign performance, producing regular reports and recommendations.
Line-manage marketing team members
Line-manage marketing team members and coordinate external agencies and suppliers.
Own the marketing budget
Own the marketing budget, track spend and ensure ROI on campaigns and activities.
Collaborate with sales
Collaborate with sales, product and customer teams to align messaging and optimise the customer journey.
Maintain brand guidelines
Maintain brand guidelines and approve customer-facing collateral and creative assets.
Marketing Manager skills and experience to look for
Keep the essential list focused on what the person really needs to perform the role. Move useful-but-trainable experience into desirable criteria.
Usually worth prioritising
- Proven experience delivering integrated marketing campaigns with measurable outcomes.
- Practical experience using marketing analytics and reporting to drive decisions.
- Experience managing marketing resource — in-house staff and/or external agencies.
- Strong written and verbal communication skills, including content commissioning and stakeholder presentations.
- Ability to plan and manage budgets, suppliers and campaign timelines.
Useful where relevant
- Experience with marketing automation, CRM and analytics platforms.
- Background in B2B or B2C sector relevant to the role (e.g. technology, professional services, retail).
- Knowledge of SEO, paid media buying and conversion-rate optimisation best practice.
- Experience running events or webinars and managing partner relationships.
- A degree or professional qualification in marketing, communications or a related discipline.
See our guide to what to include in a job advert before publishing.
How to write a Marketing Manager job advert
Small role-specific details can make the advert much easier for suitable candidates to assess.
Specify scope and ownership
State which channels and activities the role will own (e.g. paid media, email, events, SEO) and whether it includes line management or agency oversight.
List measurable KPIs
Include primary performance indicators such as leads, conversion rates, CAC or revenue contribution to attract candidates who deliver results.
Be clear about seniority
Indicate whether this is a mid-level or senior role by describing expected autonomy, budget size and reporting line.
Highlight career development
Explain progression routes or skills they will develop (e.g. people management, analytics, strategic responsibility).
Avoid tool-specific gating
List key capabilities (marketing automation, analytics) rather than requiring specific brand-name tools unless essential to the role.
Marketing Manager salary considerations
Marketing Manager salaries vary widely. Pay is influenced by the employer's sector and scale, the responsibility level (team size and budget), specialist skills required (paid media, SEO, marketing automation), and the role’s location or remote flexibility. Use these factors to set a competitive range that reflects the role’s scope.
depending on experience
- Use a genuine range
- Separate variable pay
- Avoid “competitive” alone
- Match salary to seniority
What Marketing Manager candidates will want to know
Practical details can influence whether a suitable candidate applies, even when the title and salary are attractive.
Who will I report to and what stakeholders will I work with?
Candidates want to know the reporting line (Head of Marketing, Director or C-suite) and the main internal partners such as sales, product and customer success.
What team size and external resource will I manage?
Clarify whether the role manages direct reports, freelancers or agencies and typical team structure to set expectations.
What are the primary KPIs and performance measures?
Be explicit about key metrics (leads, MQLs, conversion rates, revenue attribution) so candidates understand success criteria.
What budget responsibility does the role include?
Candidates will want to know whether they control campaign and media budgets and the approximate scale of that budget.
Which tools and platforms are in use?
List the core analytics, CRM and marketing automation platforms to help candidates assess technical fit.
Is the role office-based, hybrid or remote?
Provide the expected working pattern and any required in-office days or travel commitments.
Where to post a Marketing Manager job
Marketing Manager roles attract candidates from varied backgrounds, so advertise across a mix of broad UK job boards and specialist marketing or sector-specific sites. Use professional networks and industry communities to reach experienced candidates, and promote the vacancy through social channels and targeted paid campaigns if you need specific skills such as paid media or marketing automation.
Related marketing & communications job descriptions
Recruiting for a slightly different role? These templates may be a closer fit.
Marketing Manager job description FAQs
How much marketing experience should we ask for?
Request proven experience delivering and measuring campaigns rather than a fixed number of years. Clearly describe the expected level of autonomy, budget and team responsibility to indicate seniority.
Should we require a degree in marketing?
A degree can be useful but is not essential. Prioritise demonstrable skills, campaign results and relevant platform experience over formal qualifications.
What KPIs are appropriate for a Marketing Manager?
Typical KPIs include lead volume and quality, conversion rates, CAC, channel ROI, website traffic and engagement metrics. Choose a small set of primary metrics tied to business goals.
When is it appropriate to require tool-specific skills?
Only list specific platforms as essential when they are critical to day-to-day delivery. Otherwise describe capabilities (marketing automation, analytics, CRM) and mark platform knowledge as desirable.
How should we advertise to attract senior candidates?
Highlight strategic responsibilities, budget and people management, decision-making autonomy and career progression. Use sector-specific channels and executive-level marketing groups.
Ready to hire your Marketing Manager?
Use this template to create a clear advert, customise the responsibilities and requirements to reflect your business, and post the vacancy across broad and specialist channels to reach the right candidates.
