Digital Marketing Manager Job Description
This template helps UK employers hire a Digital Marketing Manager who plans, delivers and measures paid and organic acquisition, content and conversion activity. Use it to define responsibilities, required skills and a short advert paragraph you can paste into job boards.
What does a Digital Marketing Manager professional do?
A Digital Marketing Manager owns the strategy and execution of a company's online customer acquisition and engagement. They run campaigns across SEO, paid media, email and CRO, measure performance and optimise channels to meet commercial targets.
Digital Marketing Manager job description template
Use this employer-ready example as a starting point, then replace the placeholders and adjust the content so it accurately reflects your vacancy.
Digital Marketing Manager
About the role
[COMPANY NAME] is recruiting a Digital Marketing Manager to lead our paid and organic acquisition activity from [LOCATION or ‘Remote’]. You will plan and deliver multi-channel campaigns (SEO, paid search/social, email), optimise the website for conversions, and use analytics to drive continuous improvement. Salary: [SALARY RANGE]. Benefits include [KEY BENEFITS].
Key responsibilities
- Develop and own the digital marketing strategy aligned to commercial objectives and target audiences.
- Plan, launch and optimise paid media campaigns across search, social and display to maximise ROI.
- Manage on‑site SEO and work with content creators to improve organic visibility and traffic.
- Design and execute email and lifecycle campaigns, including segmentation and automation.
- Use analytics and A/B testing/CRO to improve conversion rates and report performance to stakeholders.
- Manage third‑party suppliers and agencies, including budgets and delivery expectations.
- Line‑manage and mentor junior digital roles, setting clear KPIs and development plans.
- Collaborate with product, sales and design teams to ensure campaigns support product launches and commercial activity.
Essential skills and experience
- Proven experience running digital marketing campaigns across paid and organic channels.
- Practical knowledge of web analytics (for example GA4) and campaign performance reporting.
- Experience with paid advertising platforms (search and social) and campaign optimisation.
- Solid understanding of on‑page and technical SEO fundamentals.
- Clear evidence of improving conversions through testing, UX changes or CRO.
- Strong stakeholder communication and project management skills.
- Ability to manage budgets and external suppliers.
Desirable
- Relevant certifications (for example Google Ads, Google Analytics) or comparable training.
- Experience with ecommerce platforms or B2B marketing technology stacks.
- Experience managing a small in‑house team or multiple freelancers.
- Basic familiarity with HTML/CSS or tag management for troubleshooting tracking issues.
- Experience with marketing automation or CRM platforms.
What we offer
- [Pension scheme]
- [Annual leave allowance e.g. 25 days + bank holidays]
- [Flexible or hybrid working arrangements]
- [Personal training and development budget]
- [Performance bonus or commission scheme]
- [Season ticket loan or travel allowance]
How to apply
Apply with your CV and any additional information requested. Make the interview process, closing date and any assessment stages clear where known.
Use this as a starting point rather than a final advert. The strongest version will reflect the real role, salary, location, systems, responsibilities, benefits and working arrangements.
What is a Digital Marketing Manager role?
A Digital Marketing Manager plans and coordinates online marketing activity to attract, engage and convert customers. They select channels and tactics—such as paid search, social advertising, SEO, email and conversion rate optimisation—measure outcomes using analytics, and refine campaigns to meet revenue, leads or retention targets. The role involves cross‑functional collaboration and oversight of external agencies or in‑house teams.
Strategy & Planning
Sets channel strategy and campaign plans to meet acquisition and revenue targets.
Performance Measurement
Uses analytics and A/B testing to measure ROI and improve campaign effectiveness.
Team & Supplier Management
Leads junior staff and manages external agencies or freelancers to deliver activity.
Technical & Operational
Oversees tagging, tracking, SEO fixes and integration with CRM or ecommerce platforms.
Typical Digital Marketing Manager responsibilities
Responsibilities should reflect the real scope of the vacancy rather than every task someone in this profession might ever complete.
Develop
Develop and own the digital marketing strategy aligned to commercial objectives and target audiences.
Plan, launch
Plan, launch and optimise paid media campaigns across search, social and display to maximise ROI.
Manage on‑site SEO
Manage on‑site SEO and work with content creators to improve organic visibility and traffic.
Design
Design and execute email and lifecycle campaigns, including segmentation and automation.
Use analytics
Use analytics and A/B testing/CRO to improve conversion rates and report performance to stakeholders.
Manage third‑party suppliers
Manage third‑party suppliers and agencies, including budgets and delivery expectations.
Line‑manage
Line‑manage and mentor junior digital roles, setting clear KPIs and development plans.
Collaborate with product
Collaborate with product, sales and design teams to ensure campaigns support product launches and commercial activity.
Digital Marketing Manager skills and experience to look for
Keep the essential list focused on what the person really needs to perform the role. Move useful-but-trainable experience into desirable criteria.
Usually worth prioritising
- Proven experience running digital marketing campaigns across paid and organic channels.
- Practical knowledge of web analytics (for example GA4) and campaign performance reporting.
- Experience with paid advertising platforms (search and social) and campaign optimisation.
- Solid understanding of on‑page and technical SEO fundamentals.
- Clear evidence of improving conversions through testing, UX changes or CRO.
- Strong stakeholder communication and project management skills.
- Ability to manage budgets and external suppliers.
Useful where relevant
- Relevant certifications (for example Google Ads, Google Analytics) or comparable training.
- Experience with ecommerce platforms or B2B marketing technology stacks.
- Experience managing a small in‑house team or multiple freelancers.
- Basic familiarity with HTML/CSS or tag management for troubleshooting tracking issues.
- Experience with marketing automation or CRM platforms.
See our guide to what to include in a job advert before publishing.
How to write a Digital Marketing Manager job advert
Small role-specific details can make the advert much easier for suitable candidates to assess.
Lead with outcomes
Specify the main commercial KPIs you expect the role to influence (revenue, leads, CAC, conversion rate) rather than listing every channel.
Clarify remit and seniority
State whether the role is hands‑on, strategic or both, and note team size and direct reports so candidates can self‑select.
Be explicit about tech
List the core tools you expect familiarity with (analytics, ad platforms, CMS, marketing automation) so applicants understand the stack.
Include measurable expectations
Give examples of what success looks like in the first 3–6 months (e.g. improve conversion rate by X% or reduce CAC).
State working pattern
Clearly indicate if the position is office‑based, hybrid or fully remote and any location requirements.
Digital Marketing Manager salary considerations
Salary for a Digital Marketing Manager varies widely. When setting a salary band, consider the role’s seniority, the technical skills required, and market demand for those skills rather than a fixed national figure.
depending on experience
- Use a genuine range
- Separate variable pay
- Avoid “competitive” alone
- Match salary to seniority
What Digital Marketing Manager candidates will want to know
Practical details can influence whether a suitable candidate applies, even when the title and salary are attractive.
Who will I report to and who reports to me?
Candidates want clarity on the reporting line and whether they will manage a team or external agencies.
What budget will I control?
Knowing campaign and media budget sizes helps candidates assess the role’s scale and autonomy.
Which KPIs will I be measured on?
Be specific about primary metrics—revenue, leads, CAC, conversion rates or retention—so applicants can judge fit.
Which tools and platforms will I use?
Listing analytics, ad platforms, CMS and automation tools lets candidates understand the tech stack.
What is the working pattern?
Candidates need to know if the role is office‑based, hybrid or fully remote, and any required core hours or travel.
What training and career development is offered?
Detail training budgets, professional development and promotion pathways to attract ambitious candidates.
Where to post a Digital Marketing Manager job
For this role use a mix of broad UK job boards and sector‑specific channels. General boards and LinkedIn will attract experienced marketers, while specialist marketing job sites, agency networks and professional communities will reach candidates with performance, SEO or ecommerce experience. Consider targeting distribution by seniority and whether the role is remote, hybrid or location‑based to improve relevance.
Related marketing / digital job descriptions
Recruiting for a slightly different role? These templates may be a closer fit.
Digital Marketing Manager job description FAQs
How do I assess technical skills in candidates?
Use a short practical task or case study focused on campaign planning, data interpretation or a CRO test to see how candidates approach real problems and use data.
Is a marketing degree required?
No. Practical experience and demonstrable results across digital channels are more important than a specific degree for this role.
Should I include specific tools in the advert?
Yes—listing the key platforms you use helps attract candidates who can be productive quickly, but avoid an exhaustive tech list that deters transferable talent.
How long does hiring typically take?
Hiring can take 4–8 weeks from advert to offer depending on seniority, interview rounds and availability of candidates; allow time for practical assessments where appropriate.
What KPIs are typical for this role?
Common KPIs include cost per acquisition, conversion rate, organic traffic growth, return on ad spend and lead volume or revenue attributable to digital channels.
Ready to advertise this role?
Use the advert paragraph and job structure above to create your vacancy listing, define the essential selection criteria and distribute across targeted boards. Shortlist candidates against the essential skills and consider a practical task to verify hands‑on ability.
