Marketing Director Job Description
Hire an experienced marketing leader to set strategy, manage teams and deliver measurable commercial growth. This template helps you define the senior responsibilities, skills and outcomes expected from a Marketing Director in the UK.
What does a Marketing Director professional do?
A Marketing Director leads marketing strategy and delivery across brand, demand and digital channels, overseeing teams, budgets and commercial performance.
Marketing Director job description template
Use this employer-ready example as a starting point, then replace the placeholders and adjust the content so it accurately reflects your vacancy.
Marketing Director - [Location]
About the role
We are looking for a Marketing Director to lead marketing strategy and delivery for [Company] in [Location]. You will own brand positioning, demand generation, digital performance and the marketing budget, line-manage senior marketers and work closely with the executive team to drive measurable growth. Salary: [Competitive / insert band]. Benefits: [Insert benefits].
Key responsibilities
- Develop and implement a comprehensive multi-channel marketing strategy aligned with commercial objectives and KPIs.
- Lead, coach and grow a team of senior and mid-level marketers; set clear objectives and career development plans.
- Own and manage the marketing budget, allocating resources across channels and campaigns to maximise ROI.
- Define and report on marketing metrics and dashboards; translate data into actionable recommendations.
- Oversee brand strategy and creative direction to ensure consistent positioning across all channels.
- Plan and execute product or service launches and go-to-market activities with cross-functional teams.
- Manage external agencies and suppliers, ensuring deliverables meet quality, budget and timeline expectations.
- Collaborate with sales, product and finance to align marketing programmes with commercial priorities and pipeline goals.
Essential skills and experience
- Proven experience leading marketing strategy at senior level (Marketing Director, Head of Marketing or equivalent).
- Track record of planning and delivering campaigns that drive measurable growth in awareness, pipeline or revenue.
- Experience managing marketing budgets and demonstrating clear ROI on spend.
- Strong leadership and people-management skills with experience developing senior and cross-functional teams.
- Practical knowledge of digital marketing channels and analytics platforms used for campaign measurement and optimisation.
- Excellent stakeholder management and communication skills at C-suite and board level.
Desirable
- Experience within the same sector (B2B, B2C, SaaS, retail, etc.) relevant to your organisation.
- Experience working with marketing automation, CRM and analytics stacks (e.g. marketing automation platforms, web analytics, CRM).
- Track record of managing agency partners (creative, media, PR) and procurement processes.
- Experience of international or multi-market marketing.
- Formal marketing qualification or executive education (and other relevant professional development).
What we offer
- [Pension contribution scheme]
- [Discretionary bonus or performance incentives]
- [Flexible / hybrid working policy]
- [Private medical insurance or healthcare allowance]
- [Professional development budget / training allowance]
- [Generous annual leave entitlement]
How to apply
Apply with your CV and any additional information requested. Make the interview process, closing date and any assessment stages clear where known.
Use this as a starting point rather than a final advert. The strongest version will reflect the real role, salary, location, systems, responsibilities, benefits and working arrangements.
What is a Marketing Director role?
A Marketing Director designs and leads an organisation's marketing strategy to build brand equity, generate demand and support commercial targets. They oversee teams and agencies, allocate budget across channels, set performance metrics, and work closely with sales and product leaders to translate business goals into measurable marketing programmes. The role requires a blend of strategic thinking, data literacy and people leadership.
Strategy & Positioning
Sets overall marketing direction, brand positioning and GTM plans to support business objectives.
People Leadership
Leads senior marketers, builds capability and defines team structure and objectives.
Performance & Measurement
Owns KPIs, dashboards and optimisation processes to ensure campaigns deliver commercial impact.
Budget & Vendor Management
Manages budgets and agency relationships to maximise return on marketing investment.
Typical Marketing Director responsibilities
Responsibilities should reflect the real scope of the vacancy rather than every task someone in this profession might ever complete.
Develop
Develop and implement a comprehensive multi-channel marketing strategy aligned with commercial objectives and KPIs.
Lead, coach
Lead, coach and grow a team of senior and mid-level marketers; set clear objectives and career development plans.
Own and manage the marketing budget
Own and manage the marketing budget, allocating resources across channels and campaigns to maximise ROI.
Define
Define and report on marketing metrics and dashboards; translate data into actionable recommendations.
Oversee brand strategy
Oversee brand strategy and creative direction to ensure consistent positioning across all channels.
Plan and execute product or service launches
Plan and execute product or service launches and go-to-market activities with cross-functional teams.
Manage external agencies
Manage external agencies and suppliers, ensuring deliverables meet quality, budget and timeline expectations.
Collaborate with sales
Collaborate with sales, product and finance to align marketing programmes with commercial priorities and pipeline goals.
Marketing Director skills and experience to look for
Keep the essential list focused on what the person really needs to perform the role. Move useful-but-trainable experience into desirable criteria.
Usually worth prioritising
- Proven experience leading marketing strategy at senior level (Marketing Director, Head of Marketing or equivalent).
- Track record of planning and delivering campaigns that drive measurable growth in awareness, pipeline or revenue.
- Experience managing marketing budgets and demonstrating clear ROI on spend.
- Strong leadership and people-management skills with experience developing senior and cross-functional teams.
- Practical knowledge of digital marketing channels and analytics platforms used for campaign measurement and optimisation.
- Excellent stakeholder management and communication skills at C-suite and board level.
Useful where relevant
- Experience within the same sector (B2B, B2C, SaaS, retail, etc.) relevant to your organisation.
- Experience working with marketing automation, CRM and analytics stacks (e.g. marketing automation platforms, web analytics, CRM).
- Track record of managing agency partners (creative, media, PR) and procurement processes.
- Experience of international or multi-market marketing.
- Formal marketing qualification or executive education (and other relevant professional development).
See our guide to what to include in a job advert before publishing.
How to write a Marketing Director job advert
Small role-specific details can make the advert much easier for suitable candidates to assess.
Highlight measurable outcomes
Use concrete examples of the scale and impact you expect (e.g. pipeline contribution, ARR uplift, brand metrics) rather than generic responsibilities.
Be clear about scope
Specify team size, direct reports and budget responsibility so candidates can assess seniority and fit.
Specify key channels and tech
Note the main channels (digital, content, events, PR) and types of technology or platforms candidates will use or lead.
Describe culture and priorities
Briefly state whether the role is hands-on delivery, strategic leadership or a mix, and what the first 6–12 month priorities will be.
Marketing Director salary considerations
Marketing Director pay varies significantly. Set a salary band that reflects the role's seniority, scope of responsibility and the commercial impact you expect. Be transparent about total reward (base, bonus, benefits and equity) to attract senior candidates.
depending on experience
- Use a genuine range
- Separate variable pay
- Avoid “competitive” alone
- Match salary to seniority
What Marketing Director candidates will want to know
Practical details can influence whether a suitable candidate applies, even when the title and salary are attractive.
Who does the role report to?
Candidates will want to know whether the role reports to the CEO, COO or CMO and how it fits in the executive structure.
What is the size and structure of the marketing team?
Provide number of direct reports, in-house vs agency resource and key senior roles already in place.
What budget and P&L responsibility comes with the role?
Senior hires need clarity on control over marketing budgets, campaign spend and any revenue targets they will influence.
What are the near-term priorities?
Clear first-year objectives (brand refresh, lead generation, market expansion) help candidates understand expectations.
Is remote or hybrid working available and is travel required?
Senior candidates will want to know flexible working arrangements and any regular travel between offices or events.
Where to post a Marketing Director job
Senior marketing hires are best promoted across a mix of channels: professional networks and LinkedIn for executive visibility, sector-specific job boards and trade publications for targeted reach, and select leadership or executive search channels for hard-to-fill strategic roles. Consider whether the role's location or remote options broaden the candidate pool and allocate spend accordingly between broad and specialist channels.
Related marketing job descriptions
Recruiting for a slightly different role? These templates may be a closer fit.
Marketing Director job description FAQs
How should I set the job title?
Use a clear, market-recognised title such as Marketing Director. If the role is an executive position consider C-suite alternatives (Head of Marketing, VP Marketing) only if the responsibilities and reporting line match those titles.
Is a degree essential for a Marketing Director?
A formal degree can be desirable, but practical senior experience and a demonstrable track record of delivering commercial outcomes are typically more important when hiring at this level.
How long does hiring a Marketing Director usually take?
Expect a longer process than for mid-level roles — typically 6–12 weeks from advert to start, depending on interview rounds, stakeholder availability and whether you run an executive search.
Should I include a salary range on the advert?
Yes. Including a salary band and total reward information improves application quality and helps set expectations for senior candidates.
Ready to advertise your Marketing Director vacancy?
Use this template to create a clear, realistic brief for your next senior marketing hire. Download the editable job description or post the vacancy to reach relevant candidates across specialist and general channels.
