Marketing Executive Job Description
Use this template to create a clear, candidate‑focused Marketing Executive advert for a UK vacancy. It covers core responsibilities, realistic requirements and practical interview topics so you can attract mid‑level marketing talent who can run day‑to‑day digital activity and support campaign delivery.
What does a Marketing Executive professional do?
A Marketing Executive plans and delivers everyday marketing activity — social, email, content and basic analytics — to support campaign goals and grow awareness or leads.
Marketing Executive job description template
Use this employer-ready example as a starting point, then replace the placeholders and adjust the content so it accurately reflects your vacancy.
Marketing Executive
About the role
We are seeking a proactive Marketing Executive to join [Company name] in [Location]. You will support campaign delivery across social, email and content channels, help maintain the website and produce regular performance reports to inform next steps. Salary: [Salary or 'competitive']. How to apply: [Application method/placeholder].
Key responsibilities
- Plan and execute day‑to‑day digital marketing activity across social media and email channels.
- Create and edit content for web, social and email; optimise copy for engagement and conversions.
- Support website updates via the CMS and ensure content is consistent and up to date.
- Run basic campaign set‑ups and tracking (UTMs, tags), and produce weekly/monthly performance reports.
- Coordinate with designers, agencies and other teams to deliver assets and campaigns on time.
- Conduct market and competitor research to inform content ideas and campaign targeting.
- Help organise webinars, events or promotional activities and support post‑event follow up.
Essential skills and experience
- At least 1 year of hands‑on experience in a marketing role or internship with demonstrable campaign work.
- Strong written communication and proofreading skills; ability to produce clear copy for different channels.
- Practical experience using social media platforms, email marketing tools and a content management system.
- Basic ability to interpret campaign metrics and produce simple performance reports.
- Organised with good time management and the ability to hit deadlines.
- Portfolio or examples of recent marketing work (links or attachments).
Desirable
- Experience with basic SEO best practices and on‑page optimisation.
- Familiarity with paid social or PPC fundamentals.
- Basic design skills or experience using simple design tools (eg. Canva) to adapt assets.
- Experience with marketing automation platforms or CRM exports.
- Formal marketing qualification or professional certificates (desirable, not essential).
What we offer
- Pension scheme (placeholder)
- Flexible working / hybrid options (placeholder)
- Generous annual leave allowance (placeholder)
- Training and development budget (placeholder)
- Performance bonus (subject to terms) (placeholder)
- Company sick pay and wellbeing support (placeholder)
How to apply
Apply with your CV and any additional information requested. Make the interview process, closing date and any assessment stages clear where known.
Use this as a starting point rather than a final advert. The strongest version will reflect the real role, salary, location, systems, responsibilities, benefits and working arrangements.
What is a Marketing Executive role?
A Marketing Executive supports a marketing team by delivering everyday marketing activity across digital and offline channels. Typical responsibilities include content creation, social and email campaign execution, website maintenance and basic analytics reporting. The role sits at the operational level, turning strategy into measurable activity and feeding performance insights back into planning.
Day‑to‑day focus
Campaign execution: social posts, email sends, website updates and asset coordination.
Key skills
Copywriting, basic analytics, CMS familiarity and project coordination.
Team and reporting
Works within a marketing team; reports to a Marketing Manager or Senior Executive.
Performance
Responsible for regular campaign reporting and recommendations for optimisation.
Typical Marketing Executive responsibilities
Responsibilities should reflect the real scope of the vacancy rather than every task someone in this profession might ever complete.
Plan and execute day‑to‑day digital
Plan and execute day‑to‑day digital marketing activity across social media and email channels.
Create
Create and edit content for web, social and email; optimise copy for engagement and conversions.
Support website updates via the CMS
Support website updates via the CMS and ensure content is consistent and up to date.
Run basic campaign set‑ups
Run basic campaign set‑ups and tracking (UTMs, tags), and produce weekly/monthly performance reports.
Coordinate with designers
Coordinate with designers, agencies and other teams to deliver assets and campaigns on time.
Conduct market
Conduct market and competitor research to inform content ideas and campaign targeting.
Help organise webinars
Help organise webinars, events or promotional activities and support post‑event follow up.
Marketing Executive skills and experience to look for
Keep the essential list focused on what the person really needs to perform the role. Move useful-but-trainable experience into desirable criteria.
Usually worth prioritising
- At least 1 year of hands‑on experience in a marketing role or internship with demonstrable campaign work.
- Strong written communication and proofreading skills; ability to produce clear copy for different channels.
- Practical experience using social media platforms, email marketing tools and a content management system.
- Basic ability to interpret campaign metrics and produce simple performance reports.
- Organised with good time management and the ability to hit deadlines.
- Portfolio or examples of recent marketing work (links or attachments).
Useful where relevant
- Experience with basic SEO best practices and on‑page optimisation.
- Familiarity with paid social or PPC fundamentals.
- Basic design skills or experience using simple design tools (eg. Canva) to adapt assets.
- Experience with marketing automation platforms or CRM exports.
- Formal marketing qualification or professional certificates (desirable, not essential).
See our guide to what to include in a job advert before publishing.
How to write a Marketing Executive job advert
Small role-specific details can make the advert much easier for suitable candidates to assess.
Lead with what matters to candidates
State the seniority, working pattern (on site, hybrid or remote), and whether the role is client‑facing or internal to help candidates self‑select.
Use metrics and examples
Mention the types of campaigns, expected outputs (eg. number of social posts per week, monthly email sends) and KPIs they’ll be measured on.
Be specific about autonomy
Clarify how much ownership the role has: will they plan campaigns end‑to‑end or support a senior marketer?
List true essentials only
Separate essential skills from nice‑to‑haves so you don’t exclude good candidates who can learn on the job.
Show development opportunities
Briefly note progression paths or training available to appeal to candidates looking to grow.
Marketing Executive salary considerations
Marketing Executive pay varies widely. Rather than a single number, salaries depend on experience, the role’s scope, sector and location. Consider the full package (pension, hybrid working and training) when positioning the role to attract the right candidates.
depending on experience
- Use a genuine range
- Separate variable pay
- Avoid “competitive” alone
- Match salary to seniority
What Marketing Executive candidates will want to know
Practical details can influence whether a suitable candidate applies, even when the title and salary are attractive.
Is this role office‑based, hybrid or remote?
Candidates want clarity on required days in the office, core hours and flexibility.
Who will I report to and how big is the marketing team?
Experience candidates assess career development and support by knowing the line manager and team structure.
What are the immediate priorities for the first 3 months?
Candidates want to know key objectives so they can judge fit and prepare examples for interviews.
What’s included in the total rewards package?
Beyond base pay, candidates ask about pension, holiday, bonuses and training allowances.
How are performance and success measured?
Be prepared to explain KPIs such as leads, traffic growth, engagement or campaign ROI.
Where to post a Marketing Executive job
For a Marketing Executive you’ll get best reach by combining broad UK job boards with sector‑specific channels and professional networks. Use marketing and creative communities, social networks where marketers gather, and local university careers services for early‑career talent. Tailor distribution by the role’s location and whether you expect applicants to be fully remote, hybrid or office‑based.
Related marketing & communications job descriptions
Recruiting for a slightly different role? These templates may be a closer fit.
Marketing Executive job description FAQs
Do I have to require a degree for this role?
No. Many successful Marketing Executives have practical experience or vocational training. Make a degree desirable rather than essential unless the role requires specific academic knowledge.
How can I assess a candidate’s digital skills in shortlisting?
Ask for a portfolio or links to work, review campaign results they list, and use a short task or set of screening questions focused on analytics interpretation and channel planning.
Should I include a practical task in the interview?
A short, time‑boxed task that reflects real daily work (eg. writing a social caption and brief content plan) is useful. Keep it realistic and clarify how you’ll mark it.
How long should I keep the advert live?
Two to four weeks is typical for mid‑level roles. For niche skills you may need a longer campaign and proactive sourcing.
What’s the best way to attract early‑career marketers?
Highlight training, mentoring, exposure to multiple channels and clear progression paths; advertise on graduate and university platforms and industry communities.
Create your Marketing Executive advert
Use this template to build a clear, copyable job advert. Replace placeholders with your company details, specify the working pattern and salary guidance, then advertise across general and specialist channels to reach suitable candidates.
